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Heard about Old monk(The monk that doesn't sold Ferrari)? A time ago, It was a 3rd largest rum manufacturer in the world and most celebrated rum at our country at early 60s. They sold over 8 Million per year consistently whereas their competitors o

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Anonymous

Anonymous 1

Stealth • 1m

It’s amazing they could build a brand without spending on ads, but that just wouldn’t fly today. Social media algorithms and consumer choices are way too different now. Old Monk was lucky to exist in a less competitive era.

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