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Heard about Old monk(The monk that doesn't sold Ferrari)? A time ago, It was a 3rd largest rum manufacturer in the world and most celebrated rum at our country at early 60s. They sold over 8 Million per year consistently whereas their competitors o

#1: Consumer Insights The basic requirement for understanding Consumer India is to recognize that there are no simple algorithms to segment it. It is the methodological nuances that allow one to get at the heart of this opportunity. If you can unders

Money is rarely just about spending or saving. It quietly shapes how we think, decide, and react under pressure. When financial buffers exist, decisions become calmer and more rational. When they don’t, urgency takes over and options shrink. The sam

In 1855 Edward Dyre (father of infamous general Dyre) started a company called Dyre brewery to make Alcohol. Fast forwarding to 1947 a proud Indian man named Narendera nath mohan raised funds, travels to London to buy majority stake in Dyre meakin b

🌍 FMCG Brands on the Move — Big Shifts This Week! India’s FMCG sector is powering ahead with bold moves to meet evolving consumer demand: 🥤 Reliance Consumer Products is eyeing the acquisition of Shunya, a zero-sugar beverage brand, with a ₹8,000

"The food photo looked amazing. The reality? Completely different." We've all been there. You see a perfectly edited biryani on a food app. Glossy. Golden. Irresistible. You order it. 30 minutes later, what arrives is cold, underseasoned, half the

🚀 Zepto Enters Consumer Analytics Space with Zepto Atom, A Game Changer for Brands Zepto, the rising star in India’s quick-commerce scene, has just unveiled Zepto Atom, a paid, subscription-based analytics platform designed specifically for consume

"𝗡𝗲𝘁𝗳𝗹𝗶𝘅’𝘀 $𝟰𝟬𝗠 𝗕𝗲𝘁 𝗧𝗵𝗮𝘁 𝗖𝗵𝗮𝗻𝗴𝗲𝗱 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗙𝗼𝗿𝗲𝘃𝗲𝗿" 𝗜𝗻 𝟮𝟬𝟭𝟭, 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝗺𝗮𝗱𝗲 𝗮 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗮𝗹𝗺𝗼𝘀𝘁 𝗱𝗲𝘀𝘁𝗿𝗼𝘆𝗲𝗱 𝘁𝗵𝗲𝗺. They 𝘀𝗽𝗹𝗶𝘁 𝘁𝗵𝗲𝗶𝗿 𝗗𝗩𝗗 𝗿

Ever feel like you're burning cash with digital ads and getting nowhere? Shriman aap akele nahi! You're not alone. Here’s why most digital ads are a waste of money – and what to do instead: 1. Targeting everyone means you’re targeting no one. Th

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