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Post on Medial

Rohith R

Stealth • 28d

Heard about Old monk(The monk that doesn't sold Ferrari)? A time ago, It was a 3rd largest rum manufacturer in the world and most celebrated rum at our country at early 60s. They sold over 8 Million per year consistently whereas their competitors o

Anonymous 1

Stealth • 28d

It’s amazing they could build a brand without spending on ads, but that just wouldn’t fly today. Social media algorithms and consumer choices are way too different now. Old Monk was lucky to exist in a less competitive era.

Rohith R

Stealth • 28d

Yup there are more complication than their period. But the principle doesn't changes. Most of the brands i consulted, they just want to increase sales via marketing, they not even focus on communication and customer benefits and experiences. Paid ads is not a bad thing, But relying on that in sales will become huge problem in near future. They should wake the eye and focus some more on Product that consumers will become fan to it

0 replies

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