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How to build Trillion Dollar Companies?? It's not: Product Problem Solution Marketing Customers or Team neither... There is only one way for it: "Survive longer periods & build long lasting companies" Whatever the giants that you see: TATA

People are literally going blind just to eat in this restaurant. This restaurant is known as Dialog In The Dark, which started after the award winning exhibition Dialog In The Dark. This Insane restaurant is making people eat in complete pitch da

Colour around us are changing! Brand around us are changing. What's constant is the same mammalian behaviour. Gave a mammal few bucks, He will buy all food, clothes and sex! Remind them their needs, They are - Hungry Thirsty Not well dressed L

Why PaperTap Failed ❓ app that promised groceries delivered to your doorstep in minutes. It started with a bang, but then silence. What went wrong? Not-So-Speedy Success: PaperTap's gamble was on super-fast delivery. Imagine hot chapatis reaching y

You have to trigger the survival instinct among your customers to generate more sales. 1. You don’t need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes

OUT OF THE BOX MARKETING! (Flybondi airlines) EP-4 Divorce rates in Argentina increased during lockdowns due to misunderstandings between couples. At the same time the airline sector struggled to survive due to the pandemic. So, the airline firm

PepperTap! We all discuss Successful startups but we can learn Many things from failed startups as well. Here's one PepperTap ( founded by IIM graduates🫡) once was 3rd largest grocery delivery startup. Back in 2014 they raised alot in two series

I'm frustrated by these bullshit cloud kitchen's/Resturants who ignores order modification feedback request and Zomato/swiggy are not ready to cancel the order even they know that restaurant/ cloud kitchen is not much active and rejecting customers c

Indians love gold and have so much emotional connection, afterall Indian households own 11% of total gold in the world But what you need to know is how malabar gold won just by understanding consumer emotions towards gold Malabar Gold was launche

In 1999, Webvan, an online grocery delivery startup (us zamane ka zepto), was scaling at a breakneck pace. Backed by millions in venture capital, they expanded to multiple cities in the US, built massive warehouses, and hired hundreds of employees, a