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Rayan Das
Designing Brands & B...Ā ā¢Ā 1y
You have to trigger the survival instinct among your customers to generate more sales. 1. You donāt need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes sell you the status, not the product. 2. In most cases when people already have the basic resources like food, clothes & place to live. They want to save time & use the time in a better way. If your product is saving your clients time in some way, promote that. 3. To survive & thrive humans need to save money. Even billionaires negotiate prices while buying a jet. The saving money principle can be used in after-retirement financial services, banks, or in a grocery shop by giving discounts. 4. Building a social network to survive is a human instinct. Humans are scared of being lonely in the time of crisis. So, they become generous around people to build a tribe so that we can protect ourselves while in danger.
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