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Bharath Varma
Sailing the sea to g... • 1y
Why PaperTap Failed ❓ app that promised groceries delivered to your doorstep in minutes. It started with a bang, but then silence. What went wrong? Not-So-Speedy Success: PaperTap's gamble was on super-fast delivery. Imagine hot chapatis reaching your door in 15 minutes! But in reality, fulfilling these promises was expensive. They needed more warehouses. Discounts: PaperTap offered massive discounts to attract users. This strategy might get people to try it, but can a business survive on constant discounts? It's like offering free samosas forever - eventually, the shop runs out of money! Inventory: PaperTap didn't have its own stock. They relied on local stores, which created a challenge. Imagine wanting mangoes, but the nearby store only has bananas! This inconsistency could frustrate customers. The Market Wasn't Ready: India's grocery market is unique. Many prefer the "kirana" experience - the friendly neighborhood store. Follow me for more !!
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