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Hey I am on Medial • 4m

In India, groceries come to your door in 15 minutes. In Europe, you walk 15 minutes — on a clean sidewalk, breathing fresh air, no noise or chaos — and reach the store. Which one feels like real progress? Fast delivery isn’t always a win when it comes at the cost of health, respect, and peace of mind. Getting groceries in 15 minutes isn’t a luxury — it’s a warning sign. It shows that the city isn’t working: when you can't even enjoy a safe, calm walk to buy your food. Do we really need groceries in 15 minutes?

2 Replies

Replies (2)

Greg

👤 • 4m

dont' you think it's a very romanticized view that ignores the vast complexities of Indian urban life. I feel this concept is mostly about optimizing daily routines and improving accessibility for a diverse population. It simply offers a choice that caters to different realities. You choose it.

Rohan A

On My Way • 4m

Apart from that, the reason why 10 min delivery don't work in the US and Europe is the high labour cost and long distances between the house. In India, most us live in apartments so that's like 10s of family living in the same space where only 1 family would be living in the US because the concept of Bungalows are more popular over there And btw, they all still got Dominoes and one European Version of Zepto existed over there (with peak valuation of over $10 B)

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"We get groceries in 10 minutes, but manufacturers still wait days for essential industrial goods. We’re building a 15-minute industrial supply marketplace to fix this. Imagine getting carbide inserts, fasteners, lubricants, cutting tools, bearings,

Yes, speed is crucial

No, quality matters more

Never thought about it

Depends on the product

Votes: 99

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I spend 60 minutes adding groceries on instamart, zepto, blinkit to check which one is cheap to get them in 10 minutes🤡👍.

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