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Carl Pei is a Genius. Nothing is the fastest-growing mobile brand in India. Nothing phones generally cater to the mid to premium range, but Pei is not satisfied yet; he launched his sub-brand CMF within a year of launching Nothing. CMF started by

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

Here is a short detail about the India's only serious smartphone brand 📲 LAVA international 🔻which is a Noida based 2009's startup 🚀 ➡️Lava international is now present over 50 countries internationally. ➡️ They are investing ₹2600 crores in Re

Market Share by Volume (2024-2025) Vivo: 16.5%-19% - Leading in volume due to offline network strength and sub-brand iQOO. Xiaomi: 13.5%-17% - Known for budget-friendly options. Samsung: 12.9%-16% - Strong in premium segments but weaker in lower pric

How about starting a budget gaming peripherals brand?

It will not easy ! Assume you have an apparal brand and you want to position your brand in this cluttered market what will be your marketing tactics to palace your brand as sub premium category . Neice : Gym Enthusiasts Price Range: 500-900 Target

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

I'm back after 2-3 months 💀 Currently working with a New York based start up Blockhouse & hoodwinked (sub brand)... Anyways...

Do you want to start a premium temporary tattoo brand?