Guys, everyone want to get into fashion. Start something on their own, do their brand or something like that, but without proper knowledge its impossible to become successful. We see few sucessful brands but 1000s brands fail, and more than 90per peo
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Anonymous 2
Hey I am on Medialย โขย 4m
Position yourself in Ralph Lauren category in indian way. Mass premium and adorable categories are flooded
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Chintan Udani
I'm a pro medialistย โขย 2m
If there's a brand like Ralph lauren which can provide amazing old money style sleek clothing in both casual and formal wear, would you consider buying it overnight and over again?
Apple is expected to sell about 90 million AirPods this year.
(Generating +$20 billion in revenue)
Thatโs more revenue than:
Spotify
Ralph Lauren
Blackstone
Chipotle
Airbnb
Dominoโs Pizza
Shopify
KKR
DoorDash
Hilton Hotels
Hereโs how the public
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Karthick
...ย โขย 7m
Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra
This is the harsh reality.
They might be born in India or Indian origin but they have given up Indian Citizenship long back and have adopted American Citizenship.
Most of them are General Category.
Brace yourself !
In category creation burn is OK for acquiring customers, marketing, etc. But in other well established categories why businesses are burning?
Because if competition?
5 replies7 likes
Rakesh verma
Hey I am on Medialย โขย 1m
I have Some New Business idea in premium Category Anyone Interested to invest In This Business Contact me This is demanding Catagory.
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kamal p
Tech-enthusiastย โขย 9m
Premiumisation of consumer products-
A lot is being talked about consumer preference being shifting to mass premiumisation of products.
Like Boat did mass premiumisation towards audio wearables
Noise towards watches, Mamaearth towards beauty and pe
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3 replies4 likes
Harsh Gupta
Digital Marketer (Me...ย โขย 11m
It will not easy !
Assume you have an apparal brand and you want to position your brand in this cluttered market what will be your marketing tactics to palace your brand as sub premium category .
Neice : Gym Enthusiasts
Price Range: 500-900
Target
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14 replies13 likes
Aarihant Aaryan
Prev- Founder & CEO ...ย โขย 10m
The most-selling cars in India are no longer cars like Swift or Honda but SUVs
how did the SUV category, that's 2 times more expensive than other categories gain market share?
As of today, the SUV category holds 50% of the 4-wheeler market, It's m
New chatgpt alternative especially trailored for native Indian languages... "Made in india for the world" and the key focus is to introduce mass indian populace to the concept of LLMs...