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Apple is expected to sell about 90 million AirPods this year. (Generating +$20 billion in revenue) That’s more revenue than: Spotify Ralph Lauren Blackstone Chipotle Airbnb Domino’s Pizza Shopify KKR DoorDash Hilton Hotels Here’s how the public

Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

This is the harsh reality. They might be born in India or Indian origin but they have given up Indian Citizenship long back and have adopted American Citizenship. Most of them are General Category. Brace yourself !

In category creation burn is OK for acquiring customers, marketing, etc. But in other well established categories why businesses are burning? Because if competition?

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

It will not easy ! Assume you have an apparal brand and you want to position your brand in this cluttered market what will be your marketing tactics to palace your brand as sub premium category . Neice : Gym Enthusiasts Price Range: 500-900 Target

New chatgpt alternative especially trailored for native Indian languages... "Made in india for the world" and the key focus is to introduce mass indian populace to the concept of LLMs...

The most-selling cars in India are no longer cars like Swift or Honda but SUVs how did the SUV category, that's 2 times more expensive than other categories gain market share? As of today, the SUV category holds 50% of the 4-wheeler market, It's m

Guys Notice here !!!!! What would be the implications of the Indian government eliminating caste-based categories for admissions to engineering colleges and government jobs? Would removing caste-based categories benefit all Indian citizens and st

Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm