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Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

CRED isn’t chasing mass users—it’s building a premium financial ecosystem. They are rapidly diversifying. With CRED Cash, CRED Pay, CRED Garage, CRED Escapes, CRED Mint, and CRED Money, is CRED on its way... So CRED gonna be the number 1 Indian s

This is the harsh reality. They might be born in India or Indian origin but they have given up Indian Citizenship long back and have adopted American Citizenship. Most of them are General Category. Brace yourself !

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

It will not easy ! Assume you have an apparal brand and you want to position your brand in this cluttered market what will be your marketing tactics to palace your brand as sub premium category . Neice : Gym Enthusiasts Price Range: 500-900 Target

The most-selling cars in India are no longer cars like Swift or Honda but SUVs how did the SUV category, that's 2 times more expensive than other categories gain market share? As of today, the SUV category holds 50% of the 4-wheeler market, It's m

Difference between wantrepreneur and entrepreneur . Tell in which category do you fall , Simple analysis:- just screen yourself whether you have a new idea everynow and then , or just delusion of starting own venture. Self Enlightenment is a way o

In this world of AI, does a business built around human stylists work? Personal stylist services are expensive and takes a lot of time. If I can find a way to address that and make personal styling services a mass premium service, do you think that w

Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm

Tesla Enters India with Model Y Launch Starting at ₹60 Lakh — A New Chapter for Premium EVs EV Industry Milestone | Luxury Electric SUV Enters Indian Market After years of anticipation, Tesla has officially launched the Model Y in India, marking a