I once asked a founder how often they do a sales audit. They looked at me like I asked them to solve a math equation in their head. Understand this: You can’t improve what you don’t measure. Here’s a simple process to get started: 1) Gather your last 3 months of sales data. 2) Identify your top-performing products/services. 3) Analyze the customer feedback—what do they love, and what pains them? 4) Review your sales process step-by-step to find leaks. 5) Make adjustments based on the insights you’ve gathered. If you want to scale, treat your sales like a science experiment. Hypothesize, test, analyze, and iterate. What step in this process do you need to tackle first?
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