Back

SHIV DIXIT

CHAIRMAN - BITE INDU... ‱ 5m

📖 DAILY BOOK SUMMARIES 📖 🚀 25 Lessons From 👉 đŸ”„ Made me stick : Why idea's survives đŸ”„ ✹ By Chip Heath and Dan heath ✹ 1. Core Premise: ‱ The book explores why some ideas are memorable ( "sticky" ) while others fade. It introduces a framework to help craft ideas that are impactful, memorable, and effective in spreading. 2. SUCCESs Framework: ‱ The authors introduce the SUCCESs model to explain what makes ideas stick. This acronym stands for: 1. Simple: ‱ Ideas should be stripped down to their core essence to ensure clarity. The simpler the idea, the easier it is to grasp and remember. 2. Unexpected: ‱ Surprise your audience to grab their attention. Breaking patterns or expectations makes an idea stand out. 3. Concrete: ‱ Use tangible, specific details and examples. Abstract concepts are harder to grasp, while concrete ideas are relatable and memorable. 4. Credible: ‱ Provide credibility through data, authorities, or real-life examples. People are more likely to believe and remember ideas backed by evidence. 5. Emotional: ‱ Appeal to emotions to make people care about the idea. Ideas that connect on a personal or emotional level have more impact. 6. Stories: ‱ People remember stories better than facts. Wrapping an idea in a narrative helps communicate it more effectively and makes it more memorable. 3. The Curse of Knowledge: ‱ Experts often struggle to communicate effectively because they forget what it’s like not to know something. The book emphasizes the importance of simplicity and empathy to overcome this gap. 4. The Power of Analogies and Metaphors: ‱ Analogies and metaphors can make complex ideas easier to understand. They help bridge the gap between what people already know and new information. 5. Creating Curiosity: ‱ Curiosity gaps—what people know vs. what they want to know—are powerful tools for making ideas stick. Tease information and make people want to find out more. 6. The Velcro Theory of Memory: ‱ Memory works like Velcro; the more "hooks" an idea has (i.e., associations with existing knowledge), the more likely it is to stick. Concrete details and sensory language create more memory hooks. 7. The Sinatra Test: ‱ The book suggests using a "Sinatra Test" for credibility: if you have one powerful example or proof point (like "If I can make it there, I’ll make it anywhere"), it can establish authority for your idea. 8. Emotional Appeals: ‱ Tapping into people's values and feelings is key to making ideas resonate. Emotional connection motivates action and makes ideas more relatable. 9. Spotlight Effect: ‱ The authors discuss the "Spotlight Effect," where communicators assume people are paying more attention to their message than they really are. Sticky ideas cut through the noise and grab attention. 🔗 You can download whole book freely from comment section and read other left points 🔗

3 replies12 likes
7
Replies (3)
Anonymous

Anonymous

Hey I am on Medial ‱ 5m

10. Storytelling Frameworks: The book provides storytelling templates such as: The Challenge Plot: Overcoming obstacles to achieve something. The Connection Plot: Creating bonds between people through shared values or experiences. The Creativity Plot: Showing innovation and thinking outside the box. 11. Teaching and Learning: The book suggests that teaching sticky ideas requires a balance between abstract principles and concrete examples. By making lessons vivid and relatable, the core message sticks better. 12. Application in Different Fields: The book demonstrates how sticky ideas can apply to diverse fields such as education, advertising, management, and public health, illustrating the wide applicability of the SUCCESs model. 13. Authority vs. Anti-authority: Sometimes, using anti-authority figures (ordinary people or real users) can be more persuasive than experts. For example, a real patient talking about their experience can make a more significant impact than a doctor explaining the same thing. 14. Statistics with Context: Numbers alone don’t stick. Statistics should be framed in a way that is understandable and relatable. For instance, instead of saying “50% of people,” you can say “1 out of every 2.” 15. "Spot the Difference" in Teaching: Highlighting contrasts between similar concepts can make a message clearer. Drawing attention to the differences (spot the difference) helps reinforce the key point. 16. Maslow’s Hierarchy of Needs: The book mentions Maslow’s hierarchy to emphasize that sticky ideas often appeal to fundamental human needs, such as safety, belonging, and self-actualization, rather than superficial desires. 17. Concrete vs. Abstract Goals: Concrete goals are more motivating. Instead of saying "improve education," a more concrete, sticky goal would be "ensure that every student can read by the third grade." 18. Breaking Down Complex Ideas: When dealing with complex ideas, the book advises breaking them into simpler chunks and using familiar analogies or examples to help people grasp them more easily. 19. The Curse of Expertise: Experts tend to share too much information. The book encourages simplifying messages so that they are digestible for non-experts. It’s essential to focus on the audience's level of understanding. 20. Environment’s Role in Stickiness: The success of an idea can also depend on the environment in which it’s introduced. Tailor your message to the context or setting to increase its impact. 21. Decision Paralysis: If an idea presents too many options, it can cause decision paralysis. Simplifying choices helps people make decisions more quickly and stick to them. 22. Using Surprise Sustainably: While surprise grabs attention, it has to be followed up with meaningful content. Once you've shocked your audience, you need to deliver substance to make the idea last.

0 replies

More like this

Recommendations from Medial

Prashant Goyal

Hey I am on Medial ‱ 15d

Why don't incense stick companies directly apply the red part of matchstick to the tip of the stick instead of providing free matchsticks inside the box? This approach could save more trees, be easily marketed, and offer a cost-effective, easy, and s

See More
0 replies4 likes
1

Sanket Jha

Build Culture of rea... ‱ 10m

Hello people, Doing a small exercise on consumer behaviour. For people who purchase their books from book store, What all emotions you undergo while you are go through the bookshelves looking for the books that you will purchase? Let’s see what em

See More
0 replies3 likes
Image Description
Image Description

Jaseem Jafer

Business Developer ‱ 10m

An app to book slots for salons and spa. It shows nearest salons and people can directly book through the app just like Bookmyshow. What do you guys think?

9 replies8 likes
Anonymous
Image Description
Image Description

Which according to you is the single best book to read. First Me: How to win friends and pursuade people. The priceless lessons tought in this book to convince peoplw are just whole level above

6 replies11 likes
Image Description
Image Description

Abhirup Datta

Frontend engineer, p... ‱ 10m

"The best ideas are painkillers , not vitamins" - Source: found in a book

7 replies8 likes
1
Image Description
Image Description

Pranjal Pandey

 ‱ 

CompSci ‱ 11m

Tips for generating logo and name for your business: 1. Understand Your Business: Start by understanding your business's mission, values, target audience, and unique selling points. This will guide the branding process and help you come up with rele

See More
4 replies8 likes
1

Ayush Maurya

AI Pioneer ‱ 3m

Feeling out of ideas the do this : - Read book (always work) - Go on a walk - Write things down - Ask people about their problems Save this if it helps !

0 replies2 likes
1
Image Description
Image Description

TREND talks

History always repea... ‱ 3m

💡 Business Idea: Luminous Concrete Production đŸ€Ż Luminous concrete is a magical đŸȘ„ decorative stone that can glow in the dark. Its unique composition allows it to absorb light and create stunning visual effects ✹ 🚀 Regardless of the season, lumin

See More
4 replies15 likes
1
Image Description
Image Description

Ghanisht Rathore

Future Thinker ‱ 19d

My idea is to create a platform where people who feel lonely can book a companion (a "buddy") to spend time with them. This buddy could talk to them, go out with them, or just be there for emotional support. Your service will help people feel less lo

See More
7 replies16 likes
3
Image Description

Rohanit Kaushik

Situation is most po... ‱ 9d

I have a plan to help people recover emotionally and have safe relationship, Mostly people feelings lonely faces emotional trama they can't share their feelings to anyone ,I could have want to create a platform they share their personal and emotional

See More
4 replies2 likes
1

Download the medial app to read full posts, comements and news.