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Anonymous

Hey I am on Medial • 1y

23. Creating a "Knowledge Gap": The book emphasizes creating knowledge gaps intentionally. These gaps make people curious to know more, making them more receptive to new ideas or messages. 24. Over-Communicating Core Values: Organizations and individuals should focus on repeating and reinforcing core values. Repetition helps solidify these ideas in people’s minds, making them harder to forget. 25. Sticky Ideas and Teaching: The book gives insights into how educators can apply the principles of stickiness in teaching. Simplifying concepts and making them concrete, emotional, and story-based can improve students’ retention.

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