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You know IKEA must be famous for it's DIY cost effective furnitures right but there's also one another thing. It is also popular for its food, especially IKEA meatballs. A furniture making company selling food! Strange right? Have you guys ever be

This year, all toy brands reported a double digit decrease in their revenue. Expect Lego. But the reason why this happened might surprise you. So compared to last year, Lego made $4 Billion more in Sales but this didn't came out from selling lego to

For a startup, Capitalising on Uncertainty could prove to be one of its biggest assets. How? Let's understand. In the 1960s, IKEA was primarily a mail-order furniture company based in Sweden. They opened their second retail store in 1965, as the r

In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: “Pee on this ad.” What seemed lik

The Fear of Every Father: How Do We Protect Our Daughters in Today’s India? As a father, I never imagined I'd be this scared for my daughter's future. In 2021 alone, 31,677 rape cases were registered in India—an average of 86 daily, with nearly 89%

TOPPER (part 1) I was a topper , atleast I was called so. I scored 100 percentage when I was in 7th grade I wasn't a nerd , I wasn't afraid of anything, I wasn't insecure, I had no stage fear . I was confident, secure, content, social and everyth

Meet the man from Goa who built a 40,000 CR company. 1.Born in the Saligao village of Goa, Gracias Saldanha had made everyone proud. He became one of the first graduates of Saligao to earn a master's degree in science from Bombay University. After c

Meet the man who sold milk on a cycle before building a 16,000 CR company. 1. Born in the slums of Ghatkopar in Mumbai, Rizwan Sajan lived such a poor life that he shared a bathroom with forty people. However, his luck changed when his father won th

Amazon buying MX Player is a masterstroke! 🙌🙌 Here's why it wants a 3rd streaming platform. Let’s start from the start 👇 .. Basics: -> MX was developed by Korea’s J2 Interactive to play downloaded videos on smartphones -> By 2018, it had 175m

Meet the man who started with Rs 13,000 and built an 8000 CR Ice Cream brand. 1. RG Chandramogan was born near the firecracker town of Sivakasi. Although known for matchboxes, his life was in darkness. His father could not run a small provisional s