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Poosarla Sai Karthik

Tech guy with a busi... • 2m

The nail polish segment was valued at $16.2 billion in 2023 and is projected to expand to roughly $25.8 billion by 2030- a solid CAGR of ~6.9%. Whereas others estimate the range at $15–16 billion in 2024 and forecast up to $30 billion+ by 2032–2034 (CAGR between 6–9%). Rising interest in nail art, DIY manicures, healthier and non-toxic formulas, and expanding online sales channels are fueling this market. Asia-Pacific leads with ~38% market share. India’s broader nail‑care market (polish, treatments, accessories) hit ~$740 million in 2024, expected to double to ~$1.45 billion by 2033 (CAGR ~7.2%). Global per‑capita spend in mature markets (US/EU) is $10–15+, while emerging economies (India, China) are catching up. Nail polish alone is poised to nearly double from $1.3 billion (2023) to $2.5 billion (2030). Nail‑care at large could double by 2033. India is outpacing global trends, offering double-digit CAGR in the polish segment, backed by booming e‑commerce and rising beauty consciousness. Tailored, health‑focused, and experience‑driven offerings are the current inflection points. Nail care is a fast-growing, high-retention category with strong unit economics. AR, tech, and subscriptions can drive higher margins and stickiness.

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