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I used to think good UI sells apps Then I learned it’s good emotions that sell What’s the emotion behind your product ?

The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card

“Start With Feelings: Emotional Entry Points That Sell Without Selling” People don’t buy features—they respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:

This can only happen in Indian startup space. When you cannot find the problem, you create a problem.

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Started with a simple idea at a hackathon. Now building a real product in the wellness-tech space. Focused on creating value through personalization, data, and a user-first approach. Currently validating use cases and talking to early users and B2B p

Nike doesn’t sell shoes. They sell victory. That’s why “Just Do It” works —it speaks to the hero, not the product.

Business is part product, part emotion. Gamification is how we make users feel the value. Add it smartly — not everywhere, just where it matters.