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The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card

“Start With Feelings: Emotional Entry Points That Sell Without Selling” People don’t buy features—they respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:

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Started with a simple idea at a hackathon. Now building a real product in the wellness-tech space. Focused on creating value through personalization, data, and a user-first approach. Currently validating use cases and talking to early users and B2B p

Business is part product, part emotion. Gamification is how we make users feel the value. Add it smartly — not everywhere, just where it matters.

Nike doesn’t sell shoes. They sell victory. That’s why “Just Do It” works —it speaks to the hero, not the product.

“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,