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Depends on the product, don't you think? I mean in b2b space at least, we have to sell the product and cannot bs about the emotion behind it and all.
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The First Emotional Brands Before branding was about feelingsโฆ it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling โrefreshment.โ They sold happiness in a bottle. Hallmark didnโt just sell card
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โStart With Feelings: Emotional Entry Points That Sell Without Sellingโ People donโt buy featuresโthey respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:
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Started with a simple idea at a hackathon. Now building a real product in the wellness-tech space. Focused on creating value through personalization, data, and a user-first approach. Currently validating use cases and talking to early users and B2B p
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