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Reliance’s Campa Cola has achieved a major milestone, with sales of its Rs 10 PET bottle crossing Rs 1,000 crore in just 18 months. This rapid growth highlights the brand’s successful re-entry into the Indian soft drink market, driven by aggressive p

Rapido is in discussions with restaurant owners to introduce food delivery services on its platform. This move signals its entry into a market dominated by Swiggy and Zomato. By adding food delivery, Rapido aims to leverage its existing bike taxi ne

Vodafone Idea (Vi) launched 5G services in Mumbai. Offers widespread coverage at competitive pricing. Powered by strong spectrum holdings and next-gen infrastructure. Partnered with Nokia for energy-efficient, high-performance equipment. Uses AI-

"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!" Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves: ✅ Dis

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

Reliance Industries, has launched WYZR, a new consumer electronics and home appliances brand. WYZR aims to provide affordable, high-quality products such as air conditioners, refrigerators, and washing machines. This can disrupt the electronic marke

Here is a list of criteria that a startup should fit to be successful: 1. *Unique Value Proposition*: A clear, innovative solution to a real problem. 2. *Strong Team*: Experienced, passionate, and dedicated founders and employees. 3. *Market Deman

While working on GTM strategy, I understand the difficulties faced by the companies to launch their product. It is no easy task to conduct market analysis or decide the pricing in such a competitive environment. Similarly, if you are looking for any

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What are your thoughts on opening a recruitment consultancy with a unique selling proposition (USP) focused on offering competitive rates, rather than the standard 8.33% fee? By differentiating ourselves through more attractive pricing, we aim to a