Rapido is in discussions with restaurant owners to introduce food delivery services on its platform. This move signals its entry into a market dominated by Swiggy and Zomato. By adding food delivery, Rapido aims to leverage its existing bike taxi network to compete effectively. Increased competition could lead to better pricing and service quality for customers. Restaurants may also benefit from having more platform options, reducing dependency on Swiggy and Zomato. However, breaking into this established market won’t be easy. Swiggy and Zomato have strong logistics, vast restaurant partnerships, and a loyal customer base. Rapido will need aggressive marketing, competitive pricing, and strong partnerships to make an impact. The big question remains—will Swiggy and Zomato allow another competitor to thrive in their space? Only time will tell how this new rivalry shapes the future of food delivery in India.
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