I used to think it was all about the product.
Make something great, and people will come.
But I’ve learned that brand perception often matters more than the product itself.
How people see your brand influences their buying decisions more than we
That's a great example! Creating separate brands can help target different customer segments and reinforce specific brand perceptions.
0 replies
More like this
Recommendations from Medial
Thakur Ambuj Singh
🚀 Entrepreneur | Re... • 13d
🧑💼 Customer Profile Explained
Creating a customer profile helps businesses understand their target audience:
1️⃣ Identify Customer Segments – Who are your potential customers?
2️⃣ Analyze Their Needs – Understand pains, gains, beliefs and desire
Regional Influencer Marketing is a huge opportunity for brands to promote their brand in a specific region. What do you think?
0 replies4 likes
SHIV DIXIT
CHAIRMAN - BITE INDU... • 11m
As we all know that Indian customer are emotional and patriotic and that's the biggest reason of patanjali success they played with you in the name of 100% ayurvedic and build 5.43 billion dollars company by using same foreign made ingredients. They
Positioning
Positioning defines how a brand is perceived in the minds of customers. Key strategies:
1. Product-Based Positioning: Highlighting the unique features or qualities of the product.
2. Price-Based Positioning: Emphasizing affordability o
Hello Medial's,
I'm looking for someone with experience in, or interest in, developing a specialized phone-like device with camera functionality for a specific target audience. This project would involve creating custom software for the device.
2 replies10 likes
Harsh Gupta
Digital Marketer (Me... • 11m
Hi Medial family 👋
Here is some key lesson for D2C Brands !
Esse tho dekh le kaam se kaam , usse tho dekh nahi paya tuu 👀🤧
1) FIND YOUR NICHE : Don't be afraid to carve out a specific niche within your market. A well-defined target audience all
📖 DAILY BOOK SUMMARIES 📖
🚀 18 Lessons from 👉
🔥 Marketing Management 🔥
✨ By Philip Kotler ✨
1. The Marketing Concept
• Marketing management is focused on customer satisfaction as the path to achieving organizational goals. This concept e
I'm creating my mobile application that gives business to particular vendors in specific category..
I'm successful onboard 100+ shops in metro city (upcoming)
now going to live my customer application but trouble in funding...
🥺
2 replies3 likes
Mayank Kumar
Strategy & Product @... • 8m
How D2C brand use data to build deeper customer connections and skyrocket sales!
Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club
---
What is a Target Audience?
A target audience refers to a specific group of people identified as the intended recipients of a message, product, or service. These individuals share common characteristics such as demographics (age, gender, income
