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Prem Siddhapura

Unicorn is coming so... • 3m

--- What is a Target Audience? A target audience refers to a specific group of people identified as the intended recipients of a message, product, or service. These individuals share common characteristics such as demographics (age, gender, income level, education), psychographics (interests, values, lifestyles), and behaviors (purchasing habits, online activity, brand loyalty). Why is a Target Audience Important? 1. Efficiency in Resource Allocation: Defining a target audience helps businesses allocate resources—time, money, and effort—more efficiently. Instead of casting a wide net, they can focus on the most promising segments, resulting in higher returns on investment. 2. Personalized Marketing: Today’s consumers expect personalized experiences. By understanding their audience, businesses can craft messages that resonate deeply, increasing the likelihood of engagement and conversion.

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Hrishikesh Jaiswal

Gujarat University |... • 11m

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Vignesh Moorthy

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