Unicorn is coming so... • 8m
--- What is a Target Audience? A target audience refers to a specific group of people identified as the intended recipients of a message, product, or service. These individuals share common characteristics such as demographics (age, gender, income level, education), psychographics (interests, values, lifestyles), and behaviors (purchasing habits, online activity, brand loyalty). Why is a Target Audience Important? 1. Efficiency in Resource Allocation: Defining a target audience helps businesses allocate resources—time, money, and effort—more efficiently. Instead of casting a wide net, they can focus on the most promising segments, resulting in higher returns on investment. 2. Personalized Marketing: Today’s consumers expect personalized experiences. By understanding their audience, businesses can craft messages that resonate deeply, increasing the likelihood of engagement and conversion.
Entrepreneur | Dev • 3m
A platform to bring micro-influencers and small businesses together. Micro-influencers are arranged categorically (fitness, art, food etc) within the platform from which businesses can choose to kick off a paid promo. Businesses can get recommendat
See MoreEntrepreneur | Webs... • 1y
How to Calculate Your Marketing Budget: Two Methods and Key Tips Calculating your marketing budget can be a challenging task. Here are two common approaches to consider: Percentage of revenue: Allocate a percentage of your total revenue to marketing
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