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Do you think that LOW COST can generate HIGH RETURNS? Don’t believe this is possible? Well, it is. Take the example of Dollar Shave Club. They started with a simple idea, offering affordable razors through a subscription model, cutting out the middl

In 2010, Dollar Shave Club launched with a business model that seemed ridiculous on paper—sell razors online for a dollar a month. Who’s going to buy razors from the internet when they can just grab them from the store, right? Fast forward to 2016

How D2C brand use data to build deeper customer connections and skyrocket sales! Audience identification and segmentation enable tailored marketing, personalized experiences, and better customer retention. D2C brands like Glossier, Dollar Shave Club

Looking to turn your audience into your most effective marketers? Here are 3 strategies that can transform your approach: - Create Shareable Content: Develop humorous, relatable, or emotionally resonant content that’s worth sharing. Just like Doll

Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon

Some typical e-commerce startups that have become successful by implementing out-of-the-box marketing strategies include: Dollar Shave Club: This company gained significant attention through its creative and humorous YouTube video ads, which helped

Investors evaluate a Startup based on the following keyfactors, hope this will be helpful 🚀🚀 1. Financial forecasts 📈 - Unit economics - Realistic assumptions - Clear path to monetization - 'On trend' - Highly scalable - Defens

Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketin

The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her

Atithi Suraksha: Redefining Travel Privacy and Security Tired of repeatedly handing over your ID at every hotel? Atithi Suraksha offers a secure, convenient solution with a one-time eKYC registration. Travelers receive a smart card that ensures seam