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AprameyaAIย โ€ขย 10m

In 2010, Dollar Shave Club launched with a business model that seemed ridiculous on paperโ€”sell razors online for a dollar a month. Whoโ€™s going to buy razors from the internet when they can just grab them from the store, right? Fast forward to 2016, and Dollar Shave Club was acquired by Unilever for $1 billion. What seemed like a crazy idea turned into a massive success. So, how do you build a brand that doesnโ€™t make sense on paper, but works? 1. Find a real pain point โ€“ Dollar Shave Club didnโ€™t sell razors; they sold convenience. They solved the annoyance of overpriced razors locked up in drugstores. 2. Own your narrative โ€“ Their viral launch video wasnโ€™t about fancy features. It was funny, simple, and relatable. They built a brand personality that resonated. 3. Focus on your niche โ€“ They didnโ€™t try to sell to everyone. They targeted men who wanted a no-frills, affordable solution. Start small, then scale. 4. Turn skeptics into believers โ€“ When your idea is unconventional, use social proof. Testimonials, reviews, and word of mouth can turn heads and build trust. 5. Embrace the unexpected โ€“ Brands that donโ€™t make sense on paper often win because they break the mold. People remember whatโ€™s different, not whatโ€™s โ€œnormal.โ€ So, donโ€™t be afraid if your brand doesnโ€™t fit the traditional playbook. If it solves a problem, tells a compelling story, and stands out, it might just be the next Dollar Shave Club. Agree ?

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