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Stealth • 2m

In 2010, Dollar Shave Club launched with a business model that seemed ridiculous on paper—sell razors online for a dollar a month. Who’s going to buy razors from the internet when they can just grab them from the store, right? Fast forward to 2016, and Dollar Shave Club was acquired by Unilever for $1 billion. What seemed like a crazy idea turned into a massive success. So, how do you build a brand that doesn’t make sense on paper, but works? 1. Find a real pain point – Dollar Shave Club didn’t sell razors; they sold convenience. They solved the annoyance of overpriced razors locked up in drugstores. 2. Own your narrative – Their viral launch video wasn’t about fancy features. It was funny, simple, and relatable. They built a brand personality that resonated. 3. Focus on your niche – They didn’t try to sell to everyone. They targeted men who wanted a no-frills, affordable solution. Start small, then scale. 4. Turn skeptics into believers – When your idea is unconventional, use social proof. Testimonials, reviews, and word of mouth can turn heads and build trust. 5. Embrace the unexpected – Brands that don’t make sense on paper often win because they break the mold. People remember what’s different, not what’s “normal.” So, don’t be afraid if your brand doesn’t fit the traditional playbook. If it solves a problem, tells a compelling story, and stands out, it might just be the next Dollar Shave Club. Agree ?

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They gave u a paper, told u its real money, and they can ban it any moment. They force you to use bank accounts, you can't keep that paper with u, which they can block n freeze. Is this fair ?

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