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Day 12 Challenges and Opportunities for Women Entrepreneurs in Bangalore Bangalore's startup scene flourishes with innovation, but women entrepreneurs face unique hurdles. This post explores both the challenges and opportunities: * Funding gap:

need an business idea which works great on word of mouth and with almost zero marketing

BYJU’S spent ₹0 on marketing for the first few years. Word of mouth and value did the job

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

What Sets Women Entrepreneurs Apart? Women entrepreneurs are redefining what it means to lead, innovate, and build lasting impact. While their male counterparts often benefit from longstanding networks and institutional support, women founders excel

Breaking Barriers: The Rise of Women Entrepreneurs Women entrepreneurs are not just building businesses — they’re reshaping economies, redefining leadership, and inspiring change. Across the globe, women are launching startups, leading companies, an

How Social Media Has Replaced Word of Mouth for Local Jewelry Stores For years, local jewellers relied on word of mouth to grow. Today, that personal recommendation still matters—but it now lives on social media. Here’s how platforms like Instagram,

Purple Cow Marketing: Creating a unique, memorable, and daring product (or brand) that stands out in a crowded marketplace — ensuring it captures attention and drives organic word-of-mouth promotion.

How Pankhuri built a ₹40Cr+ women-only platform before being acquired by Reliance Launched in 2019 by Pankhuri Shrivastava, Pankhuri was a community-led edtech platform for women to learn beauty, wellness, and personal finance through short videos a

Financial Assistance for Telangana Women The Government’s Indiramma Minority Mahila Yojana is designed to uplift women from minority groups by providing ₹50,000/- assistance to start their own ventures. Eligible beneficiaries include widows, divorc