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Introducing SkinKraft Naturals – a revolutionary skincare brand designed to deliver personalized, sustainable, and results-driven solutions for modern consumers. Our mission is to redefine skincare by blending cutting-edge technology, natural ingredi

Physics Wallah has been so successful that it has become a household name and they are literally expanding in every other field, price differentiation also makes brands because after a point face value drops in content creation business.

𝗛𝗼𝘄 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 ₹𝟭𝟬𝟬 𝗰𝗿𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀 ? Founded in 2020 as an Indian skincare and beauty brand focused on transparency and clean beauty. Operates thro

Lowering price is the worst strategy to increase sales Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1] Tap into dreams: Understand your audience aspirational self. What do they wa

Running a bike tyre shop is easy if you sell MRF and CEAT. People trust these brands so much that they don’t even ask questions. The most they’ll say is, “Yeah, change it.” But when it comes to Apollo, TVS, and JK Tyre, it’s a different story. Custo

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product

Beauty&You A platform launched in 2022 by The Estée Lauder Companies’ New Incubation Ventures (NIV) in collaboration with Nykaa, aiming to support and elevate emerging beauty brands in India. It provides funding, mentorship, industry access, and vi

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differe

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se