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Vaibhav Lohani

Stealth • 3m

Today I have a meeting with a brand manager of a famous D2C brand working in skincare and personal care segment. My objective is to understand how branding works in such big organizations. Any specific question you think I should ask? (Will share the learnings here too)

5 replies7 likes

Replies (5)

Vaibhav Lohani

Stealth • 3m

Meeting is done it was really great! Will share the lessons soon :)

0 replies1 like

Anonymous 3

Stealth • 3m

I think you should get a script from chatgpt and find the most curios questions that you'd like to get answers of personally. Since you are asking now, I guess it's too late and you didn't take the time before setting up appointments for the meeting.

1 replies1 like

Anonymous 2

Stealth • 3m

With so many skincare brands out there, ask how they differentiate themselves from others in a saturated market. Is it ingredients, packaging, price point, or something else?

0 replies1 like

Anonymous 1

Stealth • 3m

Skincare is huge and diverse. Ask them how they segment their audience – age, skin type, concerns, etc. It’ll give you insight into how brands refine their messaging for each group.

0 replies1 like

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