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Today I have a meeting with a brand manager of a famous D2C brand working in skincare and personal care segment. My objective is to understand how branding works in such big organizations. Any specific question you think I should ask? (Will share

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Anonymous

Anonymous 1

Stealth • 3m

Skincare is huge and diverse. Ask them how they segment their audience – age, skin type, concerns, etc. It’ll give you insight into how brands refine their messaging for each group.

0 replies1 like

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