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Akshay Chandromittal
🚀Building Wheeloy |... • 1m
Running a bike tyre shop is easy if you sell MRF and CEAT. People trust these brands so much that they don’t even ask questions. The most they’ll say is, “Yeah, change it.” But when it comes to Apollo, TVS, and JK Tyre, it’s a different story. Customers hesitate, ask more questions, and need convincing. In my opinion, every brand offers something unique, but the branding of MRF and CEAT is so strong that selling anything else offline is a challenge. But what about online? Will the same issue exist? Online buyers are a whole different audience. They are definitely going to compare different brands. Some care about branding, others about price, and some will look into grip, mileage, and durability. From what I’ve seen so far, offline buyers mostly go with branding, but online buyers have access to so much more info. That means other brands are going to get a real chance to compete here. Or will MRF and CEAT continue to dominate no matter what? In the end, I just wanna say, the brand that will truly take off is the one that makes tyres suitable for Indian roads. You know what I mean, right? 😂
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