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Are we investing in the wrong direction? Should the Indian Government support or invest in Industry 4.0 fields like Hardtech, AI, Biotech, Robotics, etc? These fields drives innovation globally and builds a high skilled workforce Investing in th

Hindustan Unilever Limited is in talks to acquire Minimalist, a Jaipur skincare brand, for ₹3,000 crore. A deal could elevate Minimalist's valuation significantly, showcasing growth in the direct-to-consumer market as major FMCG companies pursue yo

Yes it’s official, PhonePe and CRED have secured spots in Kantar’s prestigious list of the top 75 Indian brands, reflecting their growing influence, consumer trust, and brand strength in the country’s fast-evolving digital economy. Their inclusion si

Nothing, a leading consumer electronics brand, is expanding its workforce in India to support the local economy and strengthen its 'Make in India' efforts through increased domestic manufacturing and innovation. This move reflects its commitment to

“Silent Signals: How Brands Speak Value Without Saying a Word” Signal Theory explains how people interpret visible cues as indicators of hidden qualities. In business, brands use signals to suggest value, quality, or trust—especially when actual exp

Why Should You Venture Into India’s Promising D2C Goldmine? The FMCG market in India is projected to reach $615.87 billion by 2027, with a CAGR of 27.9%. Rural households, known as the "Aspirant Class of India 2," contribute 35%-36% of this market's

Licious disrupted India's meat industry with its Farm-to-Fork model, ensuring control over the entire value chain for consistent quality and a predictable customer experience. By leveraging General Adaptation Syndrome (GAS), Licious adapted to market

"Zepto Goes from Groceries to Genius: Unleashes ‘Atom’ to Decode Your Shopping Soul!" Zepto entering the consumer analytics game with Zepto Atom? Now that’s a plot twist in the quick-commerce saga! What was once just about zippy grocery deliveries i

I want to create a hyperlocal e-commerce marketplace where local sellers can directly connect with customers in their own cities or nearby, offering affordable prices and faster deliveries than Amazon and Flipkart. By doing this, we’re not only suppo