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Business Incidents BlackBerry a pioneer in the smartphone industry. Despite initially dominating the market with its secure email and messaging services, BlackBerry failed to innovate and adapt to the rapidly changing smartphone landscape. The compa

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Classic example of good marketing. People end up thinking OpenAI is the default winner. Lol.

What's the biggest impact of technology on the Indian startup ecosystem?

The Fall of BlackBerry: Market Leader ➡️ Forgotten Brand BlackBerry was once synonymous with smartphones. In 2009, it controlled nearly 50% of the U.S. smartphone market, offering secure email and its iconic physical keyboard. By 2016, its share fel

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

The Rise of Agritech in India India's agritech sector is growing rapidly, driven by technology, government support, and changing consumer preferences. Precision agriculture, e-commerce for agri-inputs, and food processing are key trends. Government I

The Indian advertising industry is a vibrant and rapidly growing sector, projected to reach a market size of Rs 1.15 trillion by 2026.

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This is the story of how BlackBerry lost $77 billion in market value. They called the iPhone a "toy." Then, one disastrous decision sealed their fate and crushed their empire. The surprising truth behind BlackBerry's epic downfall: In 2007, Black