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vishakha Jangir
•

Set2Score • 5m

𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗴𝗿𝗼𝘂𝗽 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 + 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁/𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 -> 𝗔 𝘁𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆 𝗽𝗿𝗼𝗳𝗶𝘁 𝗯𝗿𝗮𝗻𝗱 : One group consists of people who want expensive services/products and are not concerned about the cost. Another group consists of people who help establish your company as a trustworthy brand but prefer cheaper services/products. A third group is a combination of both. 𝗙𝗼𝗿 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 : If you launch a live 1:1 course that is beneficial for both students and industry professionals but is expensive, you can approach it in the following way: Offer the live 1:1 course to industry professionals who can easily afford 20k+. Provide recordings of these courses (e.g., 10 sessions) to students at a lower price, such as 1k–2k.

4 replies5 likes

Replies (4)

Anonymous 3

Stealth • 5m

reminds me of the saying "if its too good to be true, it probably is"

0 replies1 like

Anonymous 2

Stealth • 5m

Yaar lekin can good, fast and cheap/affordable all come under one group? There has to be a distinction na. isiliye shayad some are luxury and other are daily consumables.

0 replies1 like

Anonymous 1

Stealth • 5m

Vishaka I really did not understand the point here but I do agree that there are these 2 groups, largely also because of the purchasing power they have. SImple examples would be european brands as one group and indian brands as another. Right?

1 replies1 like

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