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𝗛𝗼𝘄 𝗮 𝘄𝗵𝗮𝘁𝘀𝗮𝗽𝗽 𝗴𝗿𝗼𝘂𝗽 𝘁𝘂𝗿𝗻𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 ₹𝟭.𝟮𝗖𝗿 𝗷𝗼𝗯 𝗯𝗼𝗮𝗿𝗱 — @𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝗟𝗼𝗼𝗽 No website, no app. Just a form, a Google Sheet, and relentless focus. 𝗕𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 Manav, an ex-recruiter, created a WhatsApp group for job-seekers in product and design. People started sharing internal referral links. Within 3 weeks, 400 members joined. 𝗠𝗼𝗱𝗲𝗹 Turned it into a paid curation Tier 1 jobs only Verified startup roles Referral-based entries Charged ₹249/month Used ConvertKit for weekly digests 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 3 streams: 1. Job seeker subs 2. Recruiters paying ₹4K to push a role 3. Custom hiring support for startups 𝗪𝗵𝗮𝘁 𝗺𝗮𝗱𝗲 𝗶𝘁 𝘀𝘁𝗶𝗰𝗸𝘆 Quality control: roles from Zepto, Gojek, Slice Airtable filters by role, location, salary Weekly success stories = trust 𝗣𝗼𝘄𝗲𝗿 𝗺𝗼𝘃𝗲 Created a “get referred” template and taught users how to pitch in DMs — increased success rate by 60% 𝗟𝗲𝘀𝘀𝗼𝗻 𝗪𝗵𝗲𝗿𝗲 𝘁𝗿𝘂𝘀𝘁 𝗶𝘀 𝗵𝗶𝗴𝗵, 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗶𝘀 𝗲𝗮𝘀𝘆. People don’t pay for jobs. They pay to avoid noise.