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Arunava Das
Generalist | Ex. Rec... • 23d
𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗚𝗼 𝗩𝗶𝗿𝗮𝗹? 🚀 Every product has a referral feature nowadays, but does that really work? 𝐿𝑒𝑡'𝑠 𝑏𝑒 ℎ𝑜𝑛𝑒𝑠𝑡, 𝑛𝑜 𝑜𝑛𝑒 𝑟𝑒𝑓𝑒𝑟𝑠 𝑎 𝑝𝑟𝑜𝑑𝑢𝑐𝑡 𝑗𝑢𝑠𝑡 𝑓𝑜𝑟 𝑚𝑜𝑛𝑒𝑦. So, why do brands struggle to get word of mouth but on the other hand there are products like ChatGPT which grew to 𝟭𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 within just 2 months? (without a referral program) 🤯 It's simply because the product satisfies the Δ4 formula. 𝗪𝗮𝗶𝘁, 𝘄𝗵𝗮𝘁'𝘀 Δ𝟰 𝗳𝗼𝗿𝗺𝘂𝗹𝗮? 🤔 Let me explain. Kunal Shah, founder of CRED, says that products creating a 4-point improvement (or more) on a 10-point scale over existing solutions naturally go viral. Take ChatGPT: - 𝗕𝗲𝗳𝗼𝗿𝗲: Hours searching through articles for answers, piecing together information, or learning complex topics step by step = 3/10 ⏱️ - 𝗔𝗳𝘁𝗲𝗿: Instant, friendly answers to almost any question, always available, explains hard topics simply = 9/10 ✨ That's a Δ of 6 – well above the needed 4. When a product achieves Δ4, three things happen: 1. Users never go back to old ways (can't reverse) 🔄 2. They'd rather wait for the service than use other options ⌛ 3. They naturally tell friends about their discovery (brag-worthy) 📣 This explains why ChatGPT spread so fast without referral or ads. The improvement was so big that users couldn't help but share it. 𝗧𝗵𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: Δ𝗘 ≥ 𝟰 ✅ When was the last time you shared a product just because it made you efficient? 💭
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