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Arunava Das
Generalist | Ex. Rec...Ā ā¢Ā 3m
šŖšµš®š š š®šøš²š š® š£šæš¼š±šš°š šš¼ š©š¶šæš®š¹? š Every product has a referral feature nowadays, but does that really work? šæšš”'š šš āšššš š”, šš ššš šššššš š ššššš¢šš” šš¢š š” ššš ššššš¦. So, why do brands struggle to get word of mouth but on the other hand there are products like ChatGPT which grew to šš¬š¬ šŗš¶š¹š¹š¶š¼š» ššš²šæš within just 2 months? (without a referral program) š¤Æ It's simply because the product satisfies the Ī4 formula. šŖš®š¶š, ššµš®š'š Īš° š³š¼šæšŗšš¹š®? š¤ Let me explain. Kunal Shah, founder of CRED, says that products creating a 4-point improvement (or more) on a 10-point scale over existing solutions naturally go viral. Take ChatGPT: - šš²š³š¼šæš²: Hours searching through articles for answers, piecing together information, or learning complex topics step by step = 3/10 ā±ļø - šš³šš²šæ: Instant, friendly answers to almost any question, always available, explains hard topics simply = 9/10 āØ That's a Ī of 6 ā well above the needed 4. When a product achieves Ī4, three things happen: 1. Users never go back to old ways (can't reverse) š 2. They'd rather wait for the service than use other options ā 3. They naturally tell friends about their discovery (brag-worthy) š£ This explains why ChatGPT spread so fast without referral or ads. The improvement was so big that users couldn't help but share it. š§šµš² š³š¼šæšŗšš¹š® š¶š šš¶šŗš½š¹š²: Īš ā„ š° ā When was the last time you shared a product just because it made you efficient? š
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