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Arunava Das
Generalist | Ex. Rec...ย โขย 4m
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฎ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ผ ๐ฉ๐ถ๐ฟ๐ฎ๐น? ๐ Every product has a referral feature nowadays, but does that really work? ๐ฟ๐๐ก'๐ ๐๐ โ๐๐๐๐ ๐ก, ๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐ ๐๐๐๐๐ข๐๐ก ๐๐ข๐ ๐ก ๐๐๐ ๐๐๐๐๐ฆ. So, why do brands struggle to get word of mouth but on the other hand there are products like ChatGPT which grew to ๐ญ๐ฌ๐ฌ ๐บ๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐๐ฒ๐ฟ๐ within just 2 months? (without a referral program) ๐คฏ It's simply because the product satisfies the ฮ4 formula. ๐ช๐ฎ๐ถ๐, ๐๐ต๐ฎ๐'๐ ฮ๐ฐ ๐ณ๐ผ๐ฟ๐บ๐๐น๐ฎ? ๐ค Let me explain. Kunal Shah, founder of CRED, says that products creating a 4-point improvement (or more) on a 10-point scale over existing solutions naturally go viral. Take ChatGPT: - ๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ: Hours searching through articles for answers, piecing together information, or learning complex topics step by step = 3/10 โฑ๏ธ - ๐๐ณ๐๐ฒ๐ฟ: Instant, friendly answers to almost any question, always available, explains hard topics simply = 9/10 โจ That's a ฮ of 6 โ well above the needed 4. When a product achieves ฮ4, three things happen: 1. Users never go back to old ways (can't reverse) ๐ 2. They'd rather wait for the service than use other options โ 3. They naturally tell friends about their discovery (brag-worthy) ๐ฃ This explains why ChatGPT spread so fast without referral or ads. The improvement was so big that users couldn't help but share it. ๐ง๐ต๐ฒ ๐ณ๐ผ๐ฟ๐บ๐๐น๐ฎ ๐ถ๐ ๐๐ถ๐บ๐ฝ๐น๐ฒ: ฮ๐ โฅ ๐ฐ โ When was the last time you shared a product just because it made you efficient? ๐ญ
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