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Everything else is secondary — pushing your mental limits is primary. Lifting weights is secondary; the will to push one more rep is primary. Reading books is secondary; the discipline to sit and focus is primary. Success is secondary; the mindset to

The best funding is customer funding; everything else is just leverage or liability.

Do not make entrepreneurs your rockstar/ideals. They are the product of capitalism and their first love shall and always be profits, everything else is secondary. Rather revere your parents and teachers who help you navigate through this capitalist w

What does primary, secondary and tertiary sale mean in General Trade? Primary Sale: Manufacturer to Distributor Secondary Sale: Distributor to Retailer Tertiary Sale: Retailer to Customer

Strategy For Startup Growth - 3 2ND part of 4C strategy and read my previous post for better understanding of 4C Strategy. 2. COST — What is the product that is being paid for ? When is the payment being made? Why is the customer paying ?

Most of the products are in India focused on first sales very less focused on service of the product. Even if they have service which is not adequate to the customer experience because of focus on first time buyers rather than existing customer. What

The customer doesn’t care whether your product is “AI-Powered” or not. But what they do care about is if your product can solve the problem they have and help them achieve the result they want. Nothing else matters if your product can help them accom

Bootstrapped startups are the real startups. Everything else is a joke.

Funded startups are the real startups. Everything else is a joke.

“Who’s the Hero: Your Product or Your Customer?” The concepts of “Product as Hero” and “Customer as Hero” shape how brands tell their stories. In the “Product as Hero” approach, the product is the star — solving problems with innovation and performan