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Anonymous

Stealth • 4m

Idea: FMCG companies should use a subscription model. Subscribe and purchase goods to automatically enter the code. Rewards grow with each purchase. For example, if a person subscribes for just 100₹ and purchases Lays products 14 times a month, he c

Anonymous 3

Stealth • 4m

This model is fascinating from a behavioral economics standpoint. It leverages several cognitive biases: the endowment effect (people value things more once they own them, like a subscription), loss aversion (not wanting to "waste" the subscription), and the goal-gradient effect (motivation increases as people get closer to a goal, like the higher tier discounts).

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