Idea: FMCG companies should use a subscription model. Subscribe and purchase goods to automatically enter the code. Rewards grow with each purchase. For example, if a person subscribes for just 100₹ and purchases Lays products 14 times a month, he can be sure he will receive 10₹ back at the time of purchase for each packet worth 50₹ for the first five, 20 for the next five, 30 for the next three, and 50 for the final one.
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