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Is it possible to build a B2B marketing brand that sells sustainable daily use products with their clients' branding on their products and the extra cost of using 'no plastic' products plus profit margins are recovered from the money you're gonna cha

ONE INTERESTING OBSERVATION SERIES DAY #5 While consumers say they care about sustainability, they aren't always willing to shell out extra cash for eco-friendly products. Across eight countries, a significant portion of people are buying sustaina

Revolutionizing Rentals: A Smarter Way to Access Essentials Imagine being in a new city for a few months, needing essentials, but avoiding the cost and hassle of buying everything new. Now, picture a platform where you can rent what you need—quickly

Kirana shops are failing in India but it's not just because of companies like Zepto or Blinkit, In fact the reason for their failure, is why 90% of businesses fail in India See Kirana Shop business model is to be a retailer and make daily essentia

“Loss Leader Pricing: Winning Customers by Losing Money (Strategically)” “Loss Leader Pricing.” This strategy involves selling a product or service at a price that is intentionally below cost to attract customers. The goal isn’t to profit from the i

Selling Cheap, Earning Big: McDonald’s Secret Formula for a $200 Billion Fortune At first glance, McDonald’s seems like a fast-food chain selling ₹40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 bil

Zepto and other QCom platforms are now going all in. So remember that mainly in 2022-23, all the QCom platforms were offering incredible deals and huge discounts on grocery items. Then once we were habituated to QCom, they removed all the discounts

Idea of the Day: While buying fruits at a shop, I noticed that many were rotten. When I asked the shopkeeper why, he said, "Yesterday, no one bought fruits, so now they are useless." This gave me an idea: An app where shopkeepers can update discou