Hey I am on Medial • 1y
The focus on community is smart. Dating apps have always struggled with the 'meat market' perception. By highlighting user stories and fostering a sense of community, Bumble's positioning itself as more than just a hookup app. It's a subtle but powerful shift.
Strategy & Product @... • 1y
Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess
See MoreFull Stack Web Devel... • 1m
Bliss Club is an activewear brand prioritizing high-quality, durable fabrics and flattering fits tested across sizes to enhance comfort and performance for diverse body types and activities. It builds product and brand through community-led initiativ
See MoreFull Stack Web Devel... • 6m
In this blog, I examine the enduring success of Parle-G, a biscuit brand established in 1939, which has become a household staple in India. The brand's resilience stems from its focus on consumer utility, positioning itself as an affordable source of
See MoreHesitation is Defeat... • 9m
India’s Strategic Strike Isn’t Just a Military Response — It’s a Masterclass in Global Brand Positioning. Here’s how ⬇️ In marketing, positioning is how you shape perception, not by what you say, but by what you do when tested. When a brand is pro
See MoreExperimenting On lea... • 4m
Elon Musk announced on X on October 5 that the early beta of Grokipedia Version 0.1 , xAI's groundbreaking AI-powered encyclopedia positioned as a truthful alternative to Wikipedia , will launch in just two weeks, on October 19. This project aims to
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