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Is Market Research Real ? Why Your Pre-Launch Research Might Be Misleading Aspiring medial-ers, That meticulous pre-startup research? I t might not be as reliable as you think. Here's why (past experiences) 1. The Research Trap • Surveys don't always reflect real buying behavior • People often say one thing, do another 2. Market Dynamics • Markets can shift rapidly • Your research might be outdated by launch time 3. The Execution Gap • Ideas are easy, implementation is hard • Unforeseen challenges arise during execution 4. Customer Behavior Surprises • Actual user behavior often differs from predictions • Pain points you solve may not be the ones you anticipated 5. Competition Moves • Competitors may launch similar products • Market positioning can change quickly 6. Regulatory Curveballs • Laws and regulations can change • Compliance issues may arise unexpectedly 7. Resource Realities • Actual costs often exceed projections • Time to market may be longer than expected Real-life Example: My Startup in COVID for my District Medtech Communication app, 2 spent months researching the perfect product-market fit for my app. Their surveys showed overwhelming interest. Post-launch? Crickets. Why? I didn't account for the gap between expressed interest and actual commitment to lifestyle changes due to COVID, especially rural areas Key Takeaways: • Research is important, but don't be slaves to it, perfection is killer of Launch • Be prepared to pivot based on real-world feedback, it will be harsh asf • Build flexibility into your business model, you never know when your edtech app will become dating platform • Embrace the "build-measure-learn" loop "No business plan survives first contact with customers." - Steve Blank Remember: The real learning begins after you launch. Stay agile, listen to your customers, and be ready to adapt quickly. Have you experienced a stark difference between your pre-launch expectations and post-launch reality? PS: Some tips on MR down! ⤵️ Do follow for more!