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Do something that no one has expected

Build a different story. Maybe divert away from religious uses and make it a room freshner/perfume brand. Just play a different game from your competitors

Send it to pandits all across India tell them to send you a video using it, make a collage, edit it post it

You can keep your product as a gifting product so you're product will be different from the competitors which can stand out differently and you can also get a good margin if you place it as a gifting product in a eco friendly product also so it will create a hype and make it eco friendly

You can keep it, theme wise. Limited edition. With arts of different gods. But the art has to be worth the hype

Depends on the USP

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Noncarbon, or smell or maybe it’s duration of burning..

Once I heard that we should not use bamboo stick agarbatti and that got viral and was even a popular hype , and many started using zed becoz brand said their stick is made of wood not bamboo, pov is hit the belief system .