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How Square Revolutionized POS Payments! So it all started in 2009 when Jack Dorsey's friend, Jim McKelvey, was unable to complete a $2,000 sale because the store didn’t accept credit cards. Jack realized that credit card machines were too expensi

PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10 Loss Aversion📉 People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time dea

The Story of Signal! So, Signal was started by Moxie Marlinspike, a cryptographer and hacker, in 2010. He believed digital communication was dangerously unprotected, making it easy for governments, corporations, and hackers to spy on messages. Th

Mukesh Ambani’s FMCG business is highly underperforming 📛📛 Yet, what we see the media do is celebrate the sub-par execution by over-emphasising on the Rs 3k crore sales figure for FY24. It’s only on a deeper deepdive, that you see things as they