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“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

Tapzo, once an ambitious all-in-one app, failed from frequent pivots that eroded trust and an unclear value proposition; persistent negative cash flow and inability to raise follow-on funding; neglect of customer feedback and prioritizing fame over u

Q: To make it clear. It's completely constructive criticism. I am judging it as a audience perspective not as a fellow participant. 1.) what is stopping Swiggy/zomato from implementing this?. And already these initiatives are taken by them too.. 2.

Unique Startup Stories (5/20) Is there a platform where you can use multiple app at one place? Yup! This is Tapzo. So tapzo was an app aggregator platform where you can use multiple apps like ola, zomato at the same app. It may look that the app wou

PSYCHOLOGICAL MARKETING TECHNIQUE - 2/10 Loss Aversion📉 People hate losing stuff more than they love getting new stuff—that’s what loss aversion is all about. Marketers love this! They use it to make you panic-buy with things like limited-time dea

Since the India vs China startups issue is getting huge, let me try to clear this up. Here is a comparison between Indian and Chinese startups based on valuations. Sector: Food India: Zomato ($24B) China: Meituan ($120B) Sector: E-commerce Indi

The Story of Signal! So, Signal was started by Moxie Marlinspike, a cryptographer and hacker, in 2010. He believed digital communication was dangerously unprotected, making it easy for governments, corporations, and hackers to spy on messages. Th