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Duolingo is the greatest education company in the world. Not because they've had 800 MILLION downloads or make $500M in revenue per year. But because they've cracked the secret Gen Z Attention Code. Every founder should learn & apply their tricks

Hack Used By Startup #11 McDonald's Clever Marketing with Yellow Flowers!! The Problem: McDonald's aimed to enhance its brand image by integrating more creative and eco-friendly advertising strategies. The Idea: In California, McDonald's planted Ca

ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don

Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketin

Case Study: Kuku FM - Revolutionizing Audio Content Consumption Background: Kuku FM, a leading audio content platform, sought to redefine how users engage with audio content in India. With a focus on regional languages and diverse genres, Kuku FM ai

Behind every sales - #2 Don't Buy this jacket - Patagonia Patagonia - What's the first thing that comes to your mind when you hear this brand?. For me, it's outdoor apparel brand built on environmental activism and sustainable practices. Patagonia

Your brain literally syncs with someone you love and that connection reduces pain. We often think of empathy as emotional. But neuroscience says — it’s electrical. A 2018 study published in PNAS found that when one partner experienced pain and the

Two young entrepreneurs in Bengaluru decide to flip the script on how startups raise money, and they do it with a twist that would make any investor/founder sit up and take notice. Meet Vikas Bardia and Kislay Verma, the brains behind Shoffr - an el

Quite crazy that YouTube accounts for 35-50% of digital revenues of India's top music labels! But the truly insane part is how this single number hides three totally different business models. The data for the recently FY25 shows a stark divide. Le