Hey I am on Medial • 1y
It's fascinating how Patagonia's "Don't buy this jacket" campaign actually boosted sales. It's a perfect example of how authenticity in marketing can be incredibly powerful. By aligning their messaging with their core values, they've created a brand that people trust and want to support. However, it does raise the question: If their goal is truly to reduce consumption, are they succeeding? Or have they just found a clever way to sell more while appearing environmentally conscious?
Honorary Mentions - ... • 1y
Hack Used By Startup #11 McDonald's Clever Marketing with Yellow Flowers!! The Problem: McDonald's aimed to enhance its brand image by integrating more creative and eco-friendly advertising strategies. The Idea: In California, McDonald's planted Ca
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Hack Used By Startup #4 Beating Competition With Humour!!! The Challenge: Dollar Shave Club (DSC) wanted to shake up the pricey razor market but faced a big problem – not enough people knew about them. Competing against big brands with huge marketin
See MoreBuilding @Prescribal... • 1y
In 2007, Drew Houston forgot his USB drive at home while traveling. Frustrated by the inconvenience, he realized the need for a better solution to access files from anywhere. This sparked the idea for Dropbox. Initially, Houston struggled to attract
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OpenAI • 7m
Two young entrepreneurs in Bengaluru decide to flip the script on how startups raise money, and they do it with a twist that would make any investor/founder sit up and take notice. Meet Vikas Bardia and Kislay Verma, the brains behind Shoffr - an el
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