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Sanskar

Keen Learner & Explo... • 8m

Why does Patagonia don't want it customers to buy its products? The year was 1973 a man named Yvon Chouinard loved rock climbing but don't have good equipment for it and neither could he able to get it from the market so he started creating his own

Anonymous 2

Hey I am on Medial • 8m

It's fascinating how Patagonia's "Don't buy this jacket" campaign actually boosted sales. It's a perfect example of how authenticity in marketing can be incredibly powerful. By aligning their messaging with their core values, they've created a brand that people trust and want to support. However, it does raise the question: If their goal is truly to reduce consumption, are they succeeding? Or have they just found a clever way to sell more while appearing environmentally conscious?

1 replies1 like

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Sanskar

Keen Learner & Explo... • 8m

Well that's really a tough question one can never predict accurately what companies are trying to do are they really environment concious - I don't think anyone would give 1% revenue if they are not. On the other hand one can also not predict that they have done a very clever marketing or this was just an incident.

0 replies

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