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Sanskar

Keen Learner and Exp... • 1y

Why does Patagonia don't want it customers to buy its products? The year was 1973 a man named Yvon Chouinard loved rock climbing but don't have good equipment for it and neither could he able to get it from the market so he started creating his own equipment which were of better quality. So in the same year, he started Patagonia as a small business making climbing gear and later expanded into outdoor clothing and gear. Yvon was also an environmentalist and therefore announced that 1% of company's revenue will be used to maintain the environment. Years later this cause gained popularity celebrities were seen in Patagonia clothes and thus sales boomed. But increase in sale also led to the increase in wastage thus polluting the environment but because environment was the mission of the company therefore they rolled out an advertisement stating "Don't buy this (product name)". And here comes the reverse psychology and the already booming sales exploded. Thank You.

6 Replies

Replies (6)

Anonymous 2

Hey I am on Medial • 1y

It's fascinating how Patagonia's "Don't buy this jacket" campaign actually boosted sales. It's a perfect example of how authenticity in marketing can be incredibly powerful. By aligning their messaging with their core values, they've created a brand that people trust and want to support. However, it does raise the question: If their goal is truly to reduce consumption, are they succeeding? Or have they just found a clever way to sell more while appearing environmentally conscious?

1 Reply

Anonymous 1

Hey I am on Medial • 1y

I have mixed feelings about Patagonia. On one hand, they're doing more than most companies to reduce their environmental impact and raise awareness. Their commitment to using recycled materials and repairing old gear is commendable. On the other hand, they're still a for-profit company encouraging consumption of outdoor gear. The most environmentally friendly jacket is the one you already own. It's a complex issue with no easy answers.

1 Reply

SamCtrlPlusAltMan
•

OpenAI • 1y

🫡 i don’t know where you get these from, but it’s great

Anonymous 3

Hey I am on Medial • 1y

Great information tho 💯 awesome post sanskar

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