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In 2017, Patagonia did something no one expectedโthey took on the U.S. government. When the administration announced plans to shrink two iconic national monuments, Bears Ears and Grand Staircase-Escalante, by nearly two million acres, Patagonia wasnโt having it. The company, known for its love of the outdoors, launched a campaign that stopped people in their tracks: โThe President Stole Your Land.โ This wasnโt just marketing. Patagonia went all in, filing a lawsuit against the US government to protect public lands. They werenโt just selling outdoor gearโthey were fighting for the wilderness their customers loved. The message was clear: Patagonia stood for something bigger than profits. But they didnโt stop there. As Black Friday approached, Patagonia turned the most commercial day of the year into a rallying cry for the planet. They pledged to donate 100% of their Black Friday profitsโevery last pennyโto grassroots environmental organizations. By the end of the day, they had raised an astonishing $10 million for the cause. Sure, some critics called it a political stunt. But for Patagoniaโs customers, it was a reminder of why they loved the brand. Sales surged, the campaign went viral, and the company proved you could take a stand and still succeed
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Behind every sales - #2 Don't Buy this jacket - Patagonia Patagonia - What's the first thing that comes to your mind when you hear this brand?. For me, it's outdoor apparel brand built on environmental activism and sustainable practices. Patagonia
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Why does Patagonia don't want it customers to buy its products? The year was 1973 a man named Yvon Chouinard loved rock climbing but don't have good equipment for it and neither could he able to get it from the market so he started creating his own
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โNetflix is a Jokeโ WEIRD Marketing Strategy #15 Out of nowhere mysterious โNetflix is a jokeโ billboards popped up in busy neighborhoods in Los Angeles and New York. People started talking about these mysterious black and white billboards. Some as
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Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brandโs ima
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๐ค A neural network scandal erupted in the U.S., reaching the level of George Floydโs incident. A Black man came to buy chicken ๐ at a Chick-Fil-A that uses AI voice recognition. His name is Marquis, but the AI recorded it as "Monkey" ๐ต. As a resu
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