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Dr Sarun George Sunny

The Way I See Itย โ€ขย 9m

In 2017, Patagonia did something no one expectedโ€”they took on the U.S. government. When the administration announced plans to shrink two iconic national monuments, Bears Ears and Grand Staircase-Escalante, by nearly two million acres, Patagonia wasnโ€™t having it. The company, known for its love of the outdoors, launched a campaign that stopped people in their tracks: โ€œThe President Stole Your Land.โ€ This wasnโ€™t just marketing. Patagonia went all in, filing a lawsuit against the US government to protect public lands. They werenโ€™t just selling outdoor gearโ€”they were fighting for the wilderness their customers loved. The message was clear: Patagonia stood for something bigger than profits. But they didnโ€™t stop there. As Black Friday approached, Patagonia turned the most commercial day of the year into a rallying cry for the planet. They pledged to donate 100% of their Black Friday profitsโ€”every last pennyโ€”to grassroots environmental organizations. By the end of the day, they had raised an astonishing $10 million for the cause. Sure, some critics called it a political stunt. But for Patagoniaโ€™s customers, it was a reminder of why they loved the brand. Sales surged, the campaign went viral, and the company proved you could take a stand and still succeed

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