The Way I See It • 6m
In 2017, Patagonia did something no one expected—they took on the U.S. government. When the administration announced plans to shrink two iconic national monuments, Bears Ears and Grand Staircase-Escalante, by nearly two million acres, Patagonia wasn’t having it. The company, known for its love of the outdoors, launched a campaign that stopped people in their tracks: “The President Stole Your Land.” This wasn’t just marketing. Patagonia went all in, filing a lawsuit against the US government to protect public lands. They weren’t just selling outdoor gear—they were fighting for the wilderness their customers loved. The message was clear: Patagonia stood for something bigger than profits. But they didn’t stop there. As Black Friday approached, Patagonia turned the most commercial day of the year into a rallying cry for the planet. They pledged to donate 100% of their Black Friday profits—every last penny—to grassroots environmental organizations. By the end of the day, they had raised an astonishing $10 million for the cause. Sure, some critics called it a political stunt. But for Patagonia’s customers, it was a reminder of why they loved the brand. Sales surged, the campaign went viral, and the company proved you could take a stand and still succeed
Founder-Hexpertify.c... • 1y
“Netflix is a Joke” WEIRD Marketing Strategy #15 Out of nowhere mysterious “Netflix is a joke” billboards popped up in busy neighborhoods in Los Angeles and New York. People started talking about these mysterious black and white billboards. Some as
See MoreKeen Learner and Exp... • 11m
Why does Patagonia don't want it customers to buy its products? The year was 1973 a man named Yvon Chouinard loved rock climbing but don't have good equipment for it and neither could he able to get it from the market so he started creating his own
See MoreHey I am on Medial • 9m
🤖 A neural network scandal erupted in the U.S., reaching the level of George Floyd’s incident. A Black man came to buy chicken 🐔 at a Chick-Fil-A that uses AI voice recognition. His name is Marquis, but the AI recorded it as "Monkey" 🐵. As a resu
See MoreThe Way I See It • 6m
In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: “Pee on this ad.” What seemed lik
See MoreHelping brands scale... • 6m
Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s ima
See MorePassionate about Pos... • 1m
Xiaomi gets a reality check in India. They trolled Apple and their users when they launched 15 Ultra, this was in print ads. Usually, flagship release quarter turns out to be a massive sales quarter for a company. But things went down south pretty fa
See MoreFounder of Friday AI • 10d
FRIDAY isn’t just a name. It’s a nod to Tony Stark’s AI assistant, the one that supported a superhero not just with data, but with presence, wit, and care. But we asked a deeper question: > What if Friday wasn’t just smart… but emotionally alive?
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