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Sarun George Sunny
The Way I See Itย โขย 4m
In 2017, Patagonia did something no one expectedโthey took on the U.S. government. When the administration announced plans to shrink two iconic national monuments, Bears Ears and Grand Staircase-Escalante, by nearly two million acres, Patagonia wasnโt having it. The company, known for its love of the outdoors, launched a campaign that stopped people in their tracks: โThe President Stole Your Land.โ This wasnโt just marketing. Patagonia went all in, filing a lawsuit against the US government to protect public lands. They werenโt just selling outdoor gearโthey were fighting for the wilderness their customers loved. The message was clear: Patagonia stood for something bigger than profits. But they didnโt stop there. As Black Friday approached, Patagonia turned the most commercial day of the year into a rallying cry for the planet. They pledged to donate 100% of their Black Friday profitsโevery last pennyโto grassroots environmental organizations. By the end of the day, they had raised an astonishing $10 million for the cause. Sure, some critics called it a political stunt. But for Patagoniaโs customers, it was a reminder of why they loved the brand. Sales surged, the campaign went viral, and the company proved you could take a stand and still succeed
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