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How Xiaomi Conquered India: The Marketing Experiments That Changed the Game Xiaomi went from an unknown Chinese brand to India’s #1 smartphone seller in just a few years. How? Relentless marketing experiments that broke traditional rules. Here’s how

WELCOME TO OUT OF THE BOX MARKETING! EP-24 (Tacobells) "Worlds Greatest April fool Stunt"😅 On April 1, 1998, Taco Bell pulled one of the best April Fools' pranks.They bought a full-page ad in major newspapers and said that they had purchased the

The Rise and Fall of GoPro! So GoPro was an action camera brand started by Nick Woodman in 2002. He went on a surfing trip but couldn’t capture his best moments as expected. So he launched GoPro and introduced its first product—the Hero camera. Fa

You know the thrill of a new product launch? The anticipation, the excitement, the FOMO? But here's the thing: the real magic happens AFTER the launch. Take Apple's AirPods, for instance. Remember the frenzy around their release? But what happened n

Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

India Startup Buzz – June "25 Edition 🇮🇳" 1. 🏏 KhiladiPro Levels Up! Sports tech is scoring big! KhiladiPro just raised $1 million to enhance its athlete performance analytics. From local champs to national stars, smarter training is here. 2. �

Why Most Startups Fail Before They Even Start Let’s be real: Startups don’t fail because of bad ideas; they fail because founders skip the basics. It’s like throwing a party but forgetting to send out invitations. Great setup, but no guests! Common

This soap brand turned Roti into the world's largest advertisement. Let's see how it developed: Every year 11 million children die from diarrhea in many developing countries, and the solution is quite simple: wash your hands with soap. To position

India’s first biodegradable milk packets just launched. They look like plastic, but disappear in 6 months. While most brands talk about sustainability, Nandini, Karnataka’s flagship milk brand, is walking the talk with their latest release. On Worl