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How Xiaomi Conquered India: The Marketing Experiments That Changed the Game Xiaomi went from an unknown Chinese brand to India’s #1 smartphone seller in just a few years. How? Relentless marketing experiments that broke traditional rules. Here’s how

WELCOME TO OUT OF THE BOX MARKETING! EP-24 (Tacobells) "Worlds Greatest April fool Stunt"😅 On April 1, 1998, Taco Bell pulled one of the best April Fools' pranks.They bought a full-page ad in major newspapers and said that they had purchased the

You know the thrill of a new product launch? The anticipation, the excitement, the FOMO? But here's the thing: the real magic happens AFTER the launch. Take Apple's AirPods, for instance. Remember the frenzy around their release? But what happened n

This is ironic. Turns out security and anti-phishing company KnowBe4 didn't know before it hired someone that they were a North Korean hacker.⁠ ⁠ Incredibly, the "fake IT worker" passed through four separate video interviews and cleared multiple back

The Rise and Fall of GoPro! So GoPro was an action camera brand started by Nick Woodman in 2002. He went on a surfing trip but couldn’t capture his best moments as expected. So he launched GoPro and introduced its first product—the Hero camera. Fa

Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

Why Most Startups Fail Before They Even Start Let’s be real: Startups don’t fail because of bad ideas; they fail because founders skip the basics. It’s like throwing a party but forgetting to send out invitations. Great setup, but no guests! Common

This soap brand turned Roti into the world's largest advertisement. Let's see how it developed: Every year 11 million children die from diarrhea in many developing countries, and the solution is quite simple: wash your hands with soap. To position

Getting your first 100 clients without spending on ads might sound like a fantasy, but I made it happen with my company, Soluvi ONDC Finally!!!! 1. Referrals are gold. I reached out to my network and asked for introductions. Turns out, people love r

How Square Revolutionized POS Payments! So it all started in 2009 when Jack Dorsey's friend, Jim McKelvey, was unable to complete a $2,000 sale because the store didn’t accept credit cards. Jack realized that credit card machines were too expensi