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Ecommerce platforms are rapidly undermining small retailers by offering unparalleled convenience, lower prices, and vast product selections. Their advanced logistics and marketing strategies attract consumers, leaving local stores struggling to compe

→ Great marketing won’t fix a bad product. → Not everyone is your customer. → Viral campaigns are often flukes. → Content quality trumps quantity. → Authenticity beats flashy tactics. → Customer feedback is gold. → Trends die quickly; fundamentals la

The Real Metrics That Grow a Business Most businesses fail because they run ads without tracking three critical metrics: 1️⃣ ROAS (Return on Ad Spend) ROAS tells you how much revenue you generated from every ₹1 spent on ads. For example, if you sp

If you don't want to shut down your restaurant business, then don't miss this. Well we are talking about Coca Cola selling MILK. What! Yes, not amul milk, coca cola milk. It's called Fair Life, and in the US they are selling close to $1 billion of

𝗙𝗹𝗶𝗽𝗸𝗮𝗿𝘁 𝗰𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗕𝗶𝗻𝗻𝘆 𝗕𝗮𝗻𝘀𝗮𝗹 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 "𝗢𝗽𝗽𝘁𝗿𝗮" Flipkart cofounder Binny Bansal launched a new startup, Opptra, which specialises in developing franchise business portfolios. Opptra will license and sell

In FY25, every 40 hours, ZUDIO opened a new store somewhere in India 🙌🙌 And, the way they see it is that it is a marketing strategy executed in brick and mortar, at a scale that is simply breathtaking. - In a world obsessed with CAC, LTV, and ROA

This secret startup became a profitable unicorn in just 6 months, but you might not have even heard its name. And yet, it made over ₹500 Cr last year without launching a single original product. Because all it does is acquire other startups and sca

Meet the man who started with Rs 13,000 and built an 8000 CR Ice Cream brand. 1. RG Chandramogan was born near the firecracker town of Sivakasi. Although known for matchboxes, his life was in darkness. His father could not run a small provisional s

Pets.com: The Rise and Fall of a Dot-com Era Icon In the late 1990s, the dot-com boom was in full swing, and investors were eager to get in on the latest internet startups. One such company that captured the attention of investors and pet lovers ali