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Ecommerce platforms are rapidly undermining small retailers by offering unparalleled convenience, lower prices, and vast product selections. Their advanced logistics and marketing strategies attract consumers, leaving local stores struggling to compe

Most of the small business owners forget (or) don't care to calculate CLV. I recently had a call with my client who seems very frustrated with his marketing performance and sees marketing has money draining machine with no positive effects to compan

Next, once a major name in Indian electronics retail with over 200 stores nationwide, met an unfortunate demise due to excessive ambition and inability to evolve. The chain recklessly expanded, opening hundreds of new outlets without proper planning,

Here are some characteristics and skills that define a marketing genius: 1. Deep Understanding of Consumer Behavior They have an innate ability to understand what motivates people to buy and how to connect emotionally with different target audience

👉 Follow || 🔖 Bookmark || 💭 Comment down your thoughts ||---------- . 🚀 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗩𝗮𝗹𝘂𝗲 𝗟𝗼𝗼𝗽: A Framework for Growing Your Consumer Subscription Business 📈 🔄 Ever wondered how to sustainably grow your subscription busin

How to Measure and Improve Your Startup's Performance . 🎯 Measuring and improving your startup's performance is crucial for sustained growth and success. Here’s a step-by-step guide to help you navigate this process effectively: 📝 𝗗𝗲𝗳𝗶𝗻𝗲 𝗖�

Meet the man who started with Rs 13,000 and built an 8000 CR Ice Cream brand. 1. RG Chandramogan was born near the firecracker town of Sivakasi. Although known for matchboxes, his life was in darkness. His father could not run a small provisional s

Pets.com: The Rise and Fall of a Dot-com Era Icon In the late 1990s, the dot-com boom was in full swing, and investors were eager to get in on the latest internet startups. One such company that captured the attention of investors and pet lovers ali