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Ecommerce platforms are rapidly undermining small retailers by offering unparalleled convenience, lower prices, and vast product selections. Their advanced logistics and marketing strategies attract consumers, leaving local stores struggling to compe

Most of the small business owners forget (or) don't care to calculate CLV. I recently had a call with my client who seems very frustrated with his marketing performance and sees marketing has money draining machine with no positive effects to compan

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Next, once a major name in Indian electronics retail with over 200 stores nationwide, met an unfortunate demise due to excessive ambition and inability to evolve. The chain recklessly expanded, opening hundreds of new outlets without proper planning,

Here are some characteristics and skills that define a marketing genius: 1. Deep Understanding of Consumer Behavior They have an innate ability to understand what motivates people to buy and how to connect emotionally with different target audience

MASTER CAC : A startup founde4's guide. 1: Define Your Audience Understand Your Customers.Go beyond demographics: Identify their pain points, goals, and decision-making processes.Use tools like surveys, interviews, or social media listening to uncove

Help Me to Validate Saas idea🤔🚀!! I’m planning to develop an all-in-one SaaS platform to streamline business operations. This platform aims to integrate marketing, CRM, social media management, ad campaigns, blog management, and an AI-powered cust

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Pets.com: The Rise and Fall of a Dot-com Era Icon In the late 1990s, the dot-com boom was in full swing, and investors were eager to get in on the latest internet startups. One such company that captured the attention of investors and pet lovers ali