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Vikas Acharya
Building WelBe| Entr...ย โขย 4m
๐๐น๐ถ๐ฝ๐ธ๐ฎ๐ฟ๐ ๐ฐ๐ผ-๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐๐ถ๐ป๐ป๐ ๐๐ฎ๐ป๐๐ฎ๐น ๐น๐ฎ๐๐ป๐ฐ๐ต๐ฒ๐ "๐ข๐ฝ๐ฝ๐๐ฟ๐ฎ" Flipkart cofounder Binny Bansal launched a new startup, Opptra, which specialises in developing franchise business portfolios. Opptra will license and sell branded consumer goods online, combining market expertise, digital-first brand building, and a centralised supply chain to accelerate market entry. Opptra unlocks Asia for brands by combining deep market expertise, cutting-edge tech, and a powerful supply chain. But Asia is just the startโour longer-term vision is to take brands from anywhere to everywhere around the world,โ said Bansal. Opptraโs model differs from traditional distribution networks by focusing on AI-driven localisation, data analytics, and ecommerce expertise. Instead of relying solely on brick-and-mortar expansion, Opptra will balance online and offline channels to cater to local consumer behaviour. The company is also developing a global supply chain integrating robotics, automation, and smart logistics โ an approach shaped by Bansalโs experience at Flipkart Each franchise operation will partner with brands through master franchise agreements or licensing deals. Rather than following traditional distribution models focused on physical stores, they will utilise their online retail presence to enable swift market penetration. With Asia generating 70% of worldwide consumer expansion and the surge in online shopping reducing market entry obstacles across the region, brands can benefit from lower setup expenses and enhanced customer access.
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