Back
Jayant Mundhra
•
Dexter Capital Advisors • 25d
In FY25, every 40 hours, ZUDIO opened a new store somewhere in India 🙌🙌 And, the way they see it is that it is a marketing strategy executed in brick and mortar, at a scale that is simply breathtaking. - In a world obsessed with CAC, LTV, and ROAS, Zudio's primary marketing metric is 'stores opened' - Each new location, an investment of Rs 3-4 crore in capex, inventory, and deposits, becomes its most powerful and permanent form of advertising It builds brand visibility not through fleeting digital impressions, but through a constant, physical presence in the consumer's daily life. .. This is, to some extent, a masterclass in micro-market penetration. The company entered 67 completely new cities in the last fiscal year, while simultaneously strengthening its presence in 56 existing ones. They are methodically building a dense network, store by store, making the brand inescapable in their chosen territories. .. And these aren't small kiosks. The average store size is growing, up 13% YoY to an impressive 10.3k sq ft. These large-format stores are designed to be destinations, effectively showcasing their wide range of offerings for men, women, and children, and capturing the entire family's wallet. - While competitors pour millions into ad campaigns and brand ambassadors to attract customers, Zudio invests in assets - These stores don't just sell products - they generate organic footfall, create local employment, and act as giant billboards that reinforce the brand's promise of accessibility .. With a clear path of reaching some 1.3-1.6k stores by FY28 (~780 right now), Zudio is effectively building its own distribution and advertising network in one go. It is a bold, capital-intensive strategy that demonstrates an unwavering belief in the power of physical retail. And that’s quite something, if you think of a long-term play. Nice, right?
Replies (3)
More like this
Recommendations from Medial
Hiral Jain
Content writer • 1y
Hey there! Have you heard about ZUDIO? Arey apni Tata ji ki company! Zudio is selling 90 t-shirts every minute and 20 denims every hour. It's amazing to see how this affordable clothing brand from the Tata Group is gaining popularity across India. Th
See More
Mahendra Lochhab
Content creator • 5m
Indian brand that giving tough competition to ZARA and H&M. Siddharth Dungarwal opened his first men's wear store at the age of 18. Later he started B2B men's wear brand 4M Clothing. In 2019, Siddharth launched a direct to customer men's wear brand
See More
Thakur Ambuj Singh
🚀 Entrepreneur | Re... • 16d
About four months after markets regulator SEBI gave the go-ahead to its IPO, omnichannel jewellery brand BlueStone has filed the draft papers to go public👇 BlueStone has trimmed the fresh issue by 18% to INR 820 Cr from INR 1,000 Cr it had proposed
See More
Ashutosh Mishra
Chartered Accountant • 1y
Every big business today was startup one time. And whenever we talk about fast food, McDonald’s will always be on the list. On 15 April, Mcdonalds day is celebrated, as on the same date in 1955, Ray Kroc opened the 1st franchise store in Illinios. R
See More
Tarun Suthar
•
The Institute of Chartered Accountants of India • 3m
Zudio: The Silent Billion-Dollar Disruptor ❌️ No ads. ❌️ No app. ❌️ No luxury branding. Yet, Zudio is winning the market- quietly but powerfully. Owned by Trent Ltd (a Tata Group company), Zudio has crossed: 📈 400+ stores (200+ incoming) 📈
See More
Download the medial app to read full posts, comements and news.