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Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Additional capital elusive • High tech costs unsustainable 2. Revenue Model Failure • Monetization struggled • 62% drop in daily active users 3. Identity Crisis • Lost neutral positioning • User base eroded 4. UX/UI Weakness • Perceived as Twitter clone • Failed to innovate 5. Market Headwinds • Unpredictable capital markets • Forced layoffs and downsizing Key Lessons: → Differentiation is crucial → Sustainable revenue is non-negotiable → User experience makes or breaks → Neutral positioning vital for broad appeal → Market timing impacts success The Bigger Picture: Building a social platform in multilingual India is complex. Koo's story highlights challenges in diversity and USP

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