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AprameyaAIย โ€ขย 1y

Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: โ†’ 9M+ monthly active users โ†’ $285.5M valuation โ†’ Multilingual appeal The Fall: 1. Funding Drought โ€ข Additional capital elusive โ€ข High tech costs unsustainable 2. Revenue Model Failure โ€ข Monetization struggled โ€ข 62% drop in daily active users 3. Identity Crisis โ€ข Lost neutral positioning โ€ข User base eroded 4. UX/UI Weakness โ€ข Perceived as Twitter clone โ€ข Failed to innovate 5. Market Headwinds โ€ข Unpredictable capital markets โ€ข Forced layoffs and downsizing Key Lessons: โ†’ Differentiation is crucial โ†’ Sustainable revenue is non-negotiable โ†’ User experience makes or breaks โ†’ Neutral positioning vital for broad appeal โ†’ Market timing impacts success The Bigger Picture: Building a social platform in multilingual India is complex. Koo's story highlights challenges in diversity and USP

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