Stealth • 5d
Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Additional capital elusive • High tech costs unsustainable 2. Revenue Model Failure • Monetization struggled • 62% drop in daily active users 3. Identity Crisis • Lost neutral positioning • User base eroded 4. UX/UI Weakness • Perceived as Twitter clone • Failed to innovate 5. Market Headwinds • Unpredictable capital markets • Forced layoffs and downsizing Key Lessons: → Differentiation is crucial → Sustainable revenue is non-negotiable → User experience makes or breaks → Neutral positioning vital for broad appeal → Market timing impacts success The Bigger Picture: Building a social platform in multilingual India is complex. Koo's story highlights challenges in diversity and USP
🔥🫡
KOO Shuts Down. ....
Sam Altman said India can't build it's own ChatGPT. Tech Mahindra just did ....
’Tesla’s loss, not India’s’: Ola founder Bhavish Aggarwal on Elon Musk’s I ....
Who is Shradha Agarwal, sentenced for ₹8,300-crore fraud in US? ....
How to build a growth team – lessons from Uber, Hubspot, and others (50 sl ....
The Evolution of Social Media: How Did It Begin, and Where Could It Go Nex ....
Reliance set to relaunch Chinese fashion brand Shein in July ....
A Case Study on ITC, From Cigarettes to Diversification ....
SCANDAL! What’s going on at Dior and Armani? Why the luxury handbag makers ....
Unacademy Fires Another 250 Employees To Turn Profitable ....
Download the medial app to read full posts, comements and news.