AprameyaAI • 1y
Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Additional capital elusive • High tech costs unsustainable 2. Revenue Model Failure • Monetization struggled • 62% drop in daily active users 3. Identity Crisis • Lost neutral positioning • User base eroded 4. UX/UI Weakness • Perceived as Twitter clone • Failed to innovate 5. Market Headwinds • Unpredictable capital markets • Forced layoffs and downsizing Key Lessons: → Differentiation is crucial → Sustainable revenue is non-negotiable → User experience makes or breaks → Neutral positioning vital for broad appeal → Market timing impacts success The Bigger Picture: Building a social platform in multilingual India is complex. Koo's story highlights challenges in diversity and USP
Founder-Hexpertify.c... • 1y
“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p
See MoreDirector & CEO @ Exc... • 21d
Are you a founder in India leading a revenue-earning startup with proven traction, poised for exponential growth, and ready to scale with strategic VC funding? The right capital, coupled with the right expertise, is the true catalyst for transforming
See MoreBusiness owner | Bus... • 4m
Zerodha’s Marketing Masterclass: Growth Without Ads Zerodha’s success stems from anti-traditional marketing strategies focused on trust, education, and community 1.Zero Ad Spend:Avoided paid ads entirely. Grew organically via word-of-mouth fueled b
See MoreDirector & CEO @ Exc... • 11d
Are you a founder in India leading a revenue-earning startup with proven traction, poised for exponential growth, and ready to scale with strategic VC funding? The right capital, coupled with the right expertise, is the true catalyst for transforming
See MoreTrivias Around start... • 1y
Saturday Startup Trivia: YikYak - The hyperlocal Twitter. Yik Yak was an anonymous social media platform that allowed users to post messages in a text-based format within a five-mile radius. The app was founded in 2013 by Tyler Droll and Brooks Buff
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SucSEED Ventures • 2m
The VC Playbook Is Getting Rewritten, So Here's What's Next The biggest names in Silicon Valley—Lightspeed Ventures, a16z, Sequoia, and Thrive—are no longer mere veil of ventures. They are morphing into tech-powered private equity titans with seism
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