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Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Add

“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p

How India's home grown Twitter rival Koo failed even after having 2.1 million (2100000+) daily active users and 10 million+ monthly users!⬇️ ➡️Developed by Aprameya Radhakrishna and Mayank Bidawatka, Koo was an alternative application to the widely-

Zerodha’s Marketing Masterclass: Growth Without Ads Zerodha’s success stems from anti-traditional marketing strategies focused on trust, education, and community 1.Zero Ad Spend:Avoided paid ads entirely. Grew organically via word-of-mouth fueled b

𝗠𝗲𝗱𝗶𝗮𝗹: 𝗧𝗵𝗲 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗧𝗵𝗮𝘁’𝘀 𝗔𝗯𝗼𝘂𝘁 𝘁𝗼 𝗘𝘅𝗽𝗹𝗼𝗱𝗲 Every few years, a platform changes the game. Facebook redefined social networking. LinkedIn became the corporate hub. X (Twitter) became the global debat

Saturday Startup Trivia: YikYak - The hyperlocal Twitter. Yik Yak was an anonymous social media platform that allowed users to post messages in a text-based format within a five-mile radius. The app was founded in 2013 by Tyler Droll and Brooks Buff

The Rise and fall of India's First Crypto Unicorn: A Case Study on CoinDCX :) This case study highlights how government regulations can significantly disrupt a business overnight, yet strategic adaptation can help a company survive . The Turning

The VC Playbook Is Getting Rewritten, So Here's What's Next The biggest names in Silicon Valley—Lightspeed Ventures, a16z, Sequoia, and Thrive—are no longer mere veil of ventures. They are morphing into tech-powered private equity titans with seism

Is Your Brand Chasing the Wrong Platform? Here's What You Need to Know In today's rapidly evolving digital landscape, it's tempting for brands to jump onto every new social media platform in hopes of capturing a broader audience. However, this sca

’m a bit surprised by how everyone’s in a tizzy over Indian Rupee's slide against the Dollar, and how Govt and RBI are being bashed over it. It makes it amply clear that much of people don’t understand how & why currency markets move 🙏🙏 And, the