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Arcane

Stealth • 6m

Koo shutting down 📉 Share your lessons!

9 replies11 likes
Replies (9)
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Inactive

Stealth • 6m

Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Additional capital elusive • High tech costs unsustainable 2. Revenue Model Failure • Monetization struggled • 62% drop in daily active users 3. Identity Crisis • Lost neutral positioning • User base eroded 4. UX/UI Weakness • Perceived as Twitter clone • Failed to innovate 5. Market Headwinds • Unpredictable capital markets • Forced layoffs and downsizing Key Lessons: → Differentiation is crucial → Sustainable revenue is non-negotiable → User experience makes or breaks → Neutral positioning vital for broad appeal → Market timing impacts success The Bigger Picture: Building a social platform in multilingual India is complex. Koo's story highlights challenges in diversity and USP

1 replies2 likes

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AjayEdupuganti

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Koo shut down trying to replace Twitter (X). Twitter thrives on drama and toxicity, and Koo thought they could do build a platform free of this toxicity. Newsflash: no drama, no audience.

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