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Mridul Das
Stealth • 1d
How India's home grown Twitter rival Koo failed even after having 2.1 million (2100000+) daily active users and 10 million+ monthly users!⬇️ ➡️Developed by Aprameya Radhakrishna and Mayank Bidawatka, Koo was an alternative application to the widely-known microblogging site, Twitter for Indian users. ➡️This Indian-based social networking app allowed users to voice their opinion in various regional languages. Like its popular competitor, it can be used to express the user's opinion and views freely and openly. ➡️The platform, which supported multiple Indian languages, attracted high-profile celebrities as users (the founders say that the platform had 9000+ celebs registered) ➡️They secured over $60 million in funding from investors like Tiger Global and Accel. It also expanded into Brazil, and has about 60 million downloads, as per the foundersBut running a social media platform is not a cheap affair, as the founders noted. "The cost of technology services to keep a social media app running is high," making it difficult for startups to compete with well-funded global players. ➡️Koo was just months away from beating Twitter in India in 2022 and could have doubled down on that short term goal with capital . ➡️At their peak they were at about 2.1 million daily active users and ~10 million monthly active users, 9000+ VIPs, that included some of the most eminent personalities from various fields. ➡️ They grew very fast that the operating cost was very high to sustain and in the short period of time they didn't able to generate enough revenues. At last they didn't get funding and resulting in shut it down. :(
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