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Hi! I’m looking for a Canva designer with a strong understanding of beauty and fashion brands, someone who’s skilled in creating visually appealing content and deeply understands brand identity and aesthetics. If that sounds like you, let’s connect!

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

Azizum Khannum is the next-generation fashion brand redefining style as a symbol of love, unity, and empowerment. Rooted in the philosophy of fostering healthier relationships between genders, the brand celebrates harmony, inclusivity, and shared val

“Meta-Commitment Prompts: How Identity-Based CTAs Create Deeper Brand Loyalty” Meta-Commitment Prompts are psychological nudges that go beyond getting users to commit to an action—they get them to commit to an identity. Instead of asking “Would yo

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

ToyWatch isn't just a fashion-forward accessory — it’s a case study in how bold design and unconventional thinking can redefine an industry. Lightweight materials, eye-catching colors, and rebellious aesthetics have helped the brand stand out in a sa

Best Web Development Company in Gurgaon for Businesses Looking for the best web development company in Gurgaon? Our team specializes in creating custom websites that combine aesthetics with functionality. We provide end-to-end web development solutio

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

Buying habits are shifting fast in India. Here’s what’s surprising: It’s no longer just about price. Indian consumers are looking for brands that align with their values. Whether it’s sustainability, authenticity, or convenience—they want it all.

“More Than a Brand: How Tribalism Turns Luxury Buyers into Lifelong Believers” Brand Tribalism is the psychological pull where consumers align with a brand not just for its products—but to belong to an exclusive identity group. In luxury branding,