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Branding and aesthetics are becoming crucial for differentiation. Consumers are looking for products that not only serve a purpose but also align with their values and personal identity. Startups should invest in creating a strong brand story and appealing design while ensuring the product remains functional. WeWork around 2014 was a good example of this.
Strategy & Product @... • 11m
Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess
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“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b
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Housing.com was founded in 2012 by twelve IIT Bombay students, including Rahul Yadav, Advitiya Sharma, and Abhishek Anand. Initial Success : • Known for its innovative map-based user interface. • Quickly gained popularity and investor interest. • Se
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Day 52: BLR Brand Champions: Building a Buzz in a Busy Market Standing out in Bengaluru's crowded startup scene requires a powerful brand voice. Here's your guide to becoming a brand champion: * Know Your Why: Define your brand's core values and
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