🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Kanhaiya Bharti

Learning Sales || Gr... • 1y

UTILITY used to be the biggest attribute of any product or services for a customer and the biggest factor to consider while buying or availing any goods or services - 🎽Clothes - to cover body, give warmth 🌽Food - to satisfy your hunger 📱Mobile - to call and message 💇Salon - for hair cut 🛵Vehicle- to go from one place to another But now, the utility factor has taken the backseat and other factors like aesthetics, trend, status, uniqueness, etc are the main factors. Like there are clothes in the market, 5% is utility, and 95% is aesthetics, brand value, status, etc. A decade later, the ratio will be 1:99. Considering this trend, if a startup founder thinking to build a product today, what product feature he should more focus on? Will you buy a pen that is not for writing, or a cloth that you cannt wear, or a utensil that you cannot eat in?

1 Reply

Replies (1)

Anonymous 1

Hey I am on Medial • 1y

Branding and aesthetics are becoming crucial for differentiation. Consumers are looking for products that not only serve a purpose but also align with their values and personal identity. Startups should invest in creating a strong brand story and appealing design while ensuring the product remains functional. WeWork around 2014 was a good example of this.

1 Reply

Recommendations from Medial

Anonymous

Hey I am on Medial • 4m

Here are the key terms from the S4 Medial Episode 🚀 1. Traction: In business or product development, traction refers to the growth or momentum a company or product gains over time. It is measured by metrics like user growth, revenue, or engagement

Arcane

Hey, I'm on Medial • 1y

What's the most important factor for you while choosing a product online?

Price of the product

Deals/Discounts offered

Reviews of the product

Votes: 24

Shuvodip Ray
•

YouTube • 11m

How do we determine the value of a product or service when setting prices, and what factors should be considered in deciding pricing strategies?

4 Replies

Shashwat Jain

Early Entrepreneur • 2m

Redefining Backpacks for Gen Z. Vault is not just a product — it's a new category. We’re building a fashion-first, emotionally driven backpack that merges everyday utility with the cultural weight of a status symbol. Think functionality meets ide

fighter meg

Never give up • 7m

if i want to get into job factor which is best company to decide is that haa product based company or service based company is better ?

5 Replies

Niranjan Mj

Code-driven. Startup... • 1m

Approximately how many days does it take to receive an "Accepted" or "Objected" status after filing a trademark? My trademark application is stuck at the "Formalities check pass" status.

1 Reply

Rayan Das

Designing Brands & B... • 1y

You have to trigger the survival instinct among your customers to generate more sales. 1. You don’t need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes

1 Reply

Mukund Sharma

Hey I am on Medial • 6m

Hey I have an idea for long uses of clothes. We all buy clothes for occasions and parties but after some time they are no longer use so I thought to rent or sell these clothes to those who needed clothes for some time on their occasion or parties. So

4 Replies

Hiral Jain

Content writer • 1y

Hello everyone! Day 3 of knowing about businesses that failed in the Indian market! TATA NANO Arey yey toh tataji ke company ka product hai, yey kaise fail hogyi? Chalo let's know about it! Tata Motors made a bold move by introducing a budget-frien

8 Replies

Ashwin Kumar

MechE | Failed Fauji... • 7m

After talking to a few companies and going through their product demos, I realized something: "AI-powered" has become a buzzword. Everyone’s selling the trend, but the value? Missing.

7 Replies