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Kanhaiya Bharti

Learning Sales || Gr... • 1y

UTILITY used to be the biggest attribute of any product or services for a customer and the biggest factor to consider while buying or availing any goods or services - 🎽Clothes - to cover body, give warmth 🌽Food - to satisfy your hunger 📱Mobile - to call and message 💇Salon - for hair cut 🛵Vehicle- to go from one place to another But now, the utility factor has taken the backseat and other factors like aesthetics, trend, status, uniqueness, etc are the main factors. Like there are clothes in the market, 5% is utility, and 95% is aesthetics, brand value, status, etc. A decade later, the ratio will be 1:99. Considering this trend, if a startup founder thinking to build a product today, what product feature he should more focus on? Will you buy a pen that is not for writing, or a cloth that you cannt wear, or a utensil that you cannot eat in?

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Anonymous 1

Hey I am on Medial • 1y

Branding and aesthetics are becoming crucial for differentiation. Consumers are looking for products that not only serve a purpose but also align with their values and personal identity. Startups should invest in creating a strong brand story and appealing design while ensuring the product remains functional. WeWork around 2014 was a good example of this.

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